Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos
Change has been the operative word for 2020. At the start of the year, CMOs said data, customer insights, digital commerce and marketing operations would be their priorities (Gartner). With our new environment moving towards more digital distribution, e-commerce vs physical retail, scrutinized marketing spend and hiring freezes – how are marketers balancing empathetic messaging […]
