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Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will […]
Consumer demand for digital content and new e-commerce experiences has never been greater. According to Forrester, e-commerce sales are growing at five times the rate of in-store purchases and 30% of consumers say they expect to shop online more frequently in 2022. To satiate customer expectations, brands need to deliver highly visual and captivating experiences—despite […]
Adopting or upgrading a DAM? Be sure it’s digital-first. A captivating image or informative video often speaks more clearly than the written word. When managed well and displayed optimally, online visuals can inspire and connect.Because a digital-first mindset is a must for businesses, we gathered a handful of media-management experts for a conversation on Digital […]
Optimizing media is priority #1 in today’s digital world. If you think today’s consumers have the time or the inclination to wait for painfully slow-loading webpages, think again. If a video is buffering for far too long or an image only partially loads, a site visitor isn’t likely to wait around; instead of making a […]
In today’s high-stakes digital world, “weight” too often means “wait.” Heavy, media-rich webpages can be painfully slow to load, and evidence abounds that an impatient audience won’t stick around: 40% of site visitors would abandon a page that takes longer than three seconds to load. Google’s introduction of Core Web Vitals (CWV) provide clear guidance […]
Potential customers who interact with your brand online are heavily influenced by your digital content before they even set foot in the store. With no in-person contact, a relationship with your brand has taken root in cyberspace. However, your online presence has only seconds to connect, engage, persuade, and convert. Cloudinary’s latest eBook, Digital-First Brand […]
Traditionally, businesses adopt digital asset management (DAM) solutions to centrally store content assets, organize them, and make them readily accessible for revisions and deployment. Thanks to innovations over the past years, cutting-edge and advanced DAM solutions that are dynamic are gaining popularity – adding to all of the capabilities you are looking for in a […]
Why must visual content creation and optimization now be a primary consideration for e-commerce businesses committed to sustainable growth? For starters, the average human brain processes imagery 60,000x faster than text and retains 80 percent of the imagery but only 20 percent of the text. That also means that online shoppers gravitate towards visual content […]
User generated content (UGC) plays a critical role in influencing buying decisions. Research has repeatedly shown that shoppers are instinctively drawn to their fellow consumers’ take on a product or brand. As much as star ratings and written reviews carry heavy weight, companies must find more compelling ways to capture shoppers’ interest. User generated content […]
Over the years, video has undeniably became the most popular and engaging form of online consumer content. With video dominating the web, brands are now more capable of delivering life-like experiences to their audience and increasing sales. This whitepaper will guide you through: How to use video content for marketing, brand and image building How […]
Digital Asset Management is more than just the storage of content assets and finding them easily. Businesses need to manage many facets of the content they possess: When the license for a certain photo expires Whether the asset in question has gone through the necessary approval and compliance processes Which of multiple images or videos […]
Download the Cloudinary eBook, Digital Asset Management: Enabling Visual Storytelling and get insights on how Digital Asset Management is evolving to help you better upload, organize, manage, optimize and deliver your visual content. Download the eBook to find out more about what the next generation of digital asset management holds, and how it can help […]
Managing digital assets can feel like an overwhelming task in the best of times. With so many working from home right now, it’s more important than ever to take control of your resources to be more efficient in managing your organization’s entire library of digital assets. Join Marc Katzin, the vice president of creative services […]
This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The whitepaper offers numerous best practices for optimizing visual media on your websites, enabling you to […]