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As major tech platforms phase out third-party cookies leading retail marketers are embracing a new approach to personalization: prioritizing zero-party data—personal information that a customer shares willingly and directly with a brand, signaling great interest in their products. As the pressure to acquire customers through personalization intersects with the end of third- party data, it’s clear that […]
Zero-party data has emerged as a powerful tool to help deliver personalized experiences. However, many firms underestimate the benefits of zero-party data, even going so far as to unnecessarily limit their use of it to post- acquisition tactics. This new study from Forrester Consulting explores how marketing leaders are responding to data deprecation and planning to […]
It’s never been easier for customers to change to a new product—or harder and more expensive for brands to acquire new customers. And the upcoming loss of third-party cookies means that many tried-and-true tactics for customer acquisition won’t work for much longer. It’s a dilemma marketers can’t spend their way out of. As customer acquisition […]
In today’s business environment, cutting through the noise is more challenging than ever. Identity Marketing For Dummies is your guide to achieving true breakthrough by marketing to an individual’s core attribute: their identity. Hundreds of leading brands use identity marketing to reach over 2.5 billion consumers around the world. Download the eBook to learn how […]
Marketers see first- and zero-party data as critical to driving closer relationships with their customers. For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, and experiences. Creating high moments of engagement and making personal, emotional connections with consumer communities […]
In March 2020, in this commissioned study conducted by Forrester Consulting on behalf of SheerID, current approaches to personalization in the industries of retail, travel and hospitality, software and subscriptions, and retail banking were evaluated. Forrester conducted an online survey with 210 B2C marketers and commerce professionals at organizations in the US to explore this […]
In many parts of the country, “stay safer at home” orders remain in effect and consumers are getting used to a new way of doing business, from opting for curbside pickup to increasing their online shopping. Even as the country reopens, the changes in consumer habits and expectations will likely persist. The question is: how […]
Building relationships with customers not only drives revenue but enhances brand equity. Developing a strategy that looks beyond transactional data to create unique customer experiences is paramount for today’s B2C brands. Join Lino Reveles Trujillo from Headspace and Sai Koppala, the CMO from SheerID as they discuss how to implement strategies that move beyond basic […]