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E-commerce success hinges on making it fast and easy for shoppers to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage […]
Catch up with this interactive webinar, brought to you by Acquia, covering the dynamic world of digital asset management (DAM), with an emphasis on brand management, content integration, and AI. Our expert panel discusses content and brand governance strategies across complex organizations. The conversation spans the present and prospective states of DAM, including practical use […]
In the web accessibility space, you’ll often hear the phrase #ProgressNotPerfection. But how do you kickstart that progress and achieve significant improvements? Discover the proven strategies and tactics that have helped countless organizations make their websites more accessible. Learn how to balance ideal accessibility standards with practical implementation. Our panel will cover: Don’t let accessibility […]
Inclusivity and digital accessibility aren’t just trends, they’re necessary; it’s a necessity. Neglecting digital accessibility alienates potential customers. Instead, brands should harness digital inclusion for meaning engagement that leaves nobody out. This exploration delves into the evolving landscape of consumer behaviors and preferences, emphasizing the importance of creating content that resonates across diverse audiences and […]
It’s 2024, personalization is more than tailoring a welcome message on your homepage, it’s about tailoring customer experiences to drive maximum impact — both for your customers and your bottom line. Marketers that deliver consistent and personalized experiences across channels bridge the gap between digital and face-to-face marketing and will beat out the competition. This […]
Google announced some time ago that the 3rd party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial intelligence hype. Join experts from Acquia, Tom Bianchi, SVP of Product and Solution Marketing, and Bryant Shea, Director of […]
Don’t let old visuals and dead designs haunt your brand’s customer experience. With the right mix of a digital asset manager and AI, it’s easy to increase the use and repurposing of digital assets across teams and regions. We know that the visuals and designs we use enhance the customer experience, generate brand awareness, and […]
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. It calls for systems that integrate with your existing tech stack, uphold data compliance, and […]
In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers, and industry professionals spend significant resources on generating unique, high-quality content to attract, engage, and inspire. Yet, as the volume of content grows, the challenge of managing these […]
In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, Melissa Torres, Assistant Director of Digital Publishing for Phillips 66, and Jake […]
Here’s how DAM and PIM can help your customers with their buying decisions. Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions. Delivering this kind of experience requires the right digital asset […]
Looking ahead to 2023 and beyond, businesses worldwide are facing lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and […]
To compete on customer experience now and into the future requires consistent delivery of relevant, personalized content across all devices, channels and modalities. For brands to do this effectively, they need to integrate true customer insight with rapid content creation. They need a digital experience platform (DXP) that combines content management with customer data management. […]
Brands today compete on customer experience and good CX begins with a deep understanding of who your customers are and meeting their specific expectations. While brands collect so much customer data in digital interactions, their primary challenge to creating effective digital experiences comes down to their ability to work with data ― it comes down […]
It’s rare to find organizations that run one single website these days. There are usually at least a few websites that serve different purposes, audiences, products, etc. It’s common for larger global enterprises to have hundreds of websites. Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important […]
Your customer data flows faster each day, which is why collecting, organizing, and doing something meaningful with it is just good business. But, it can be tough to do. Stashing data in different places across your organization to come back (hopefully) later is a great way to mismanage or lose it. Squirrels can stash, but […]
When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Disorganized content workflows can be a recipe for disaster. So it’s imperative that product assets are organized, controlled, and accessible to a […]
For most brands, delivering consistent, personalized experiences across online channels is both critical and challenging. But today’s accelerated development and digital transformation timelines add even more complexity.Leveraging a digital experience platform (DXP) to assemble the right experiences for your customers can prove transformational. But the kind of DXP matters. A DXP that has both content […]
Acquia has been named a Leader in the 2022 Gartner® Magic Quadrant™ for DXP. The report evaluated Acquia and 15 other DXP vendors across different diverse categories and can serve as a resource to help you to zero in on the right DXP for your organization. What’s covered: A comprehensive, unbiased review of many of […]
Throughout 2021, executives have expressed a heightened sense of urgency in upgrading eCommerce systems. Many organizations, from large to small were caught flat-footed during the pandemic with prior generation solutions in place. BWG Connect, TA Digital, Acquia & commerce tools conducted a survey of 75+ decision makers to deep dive into composable commerce trends, challenges […]
The world’s leading brands know the importance of the right martech infrastructure to drive revenue growth. And with 80% of consumers now saying they expect brands to have a consistent message and appearance across their digital platforms, having the right digital experience is becoming table stakes. So what can your brand take away from these […]
Your customers have unlimited options at their fingertips, with vast amounts of content to help them make informed buying choices available across channels. With content guiding them to compare different products, reviews and prices, often their journey does not start with the brand. To remain competitive, brands need to deliver a unified and highly engaging […]
With in-person experiences all but eliminated, brands have had to shift to online commerce and focus on building and deepening relationships with customers. The key to this is creating engaging digital commerce experiences that are convenient and personalized, which requires brands to understand their customers. This calls for a robust, sustainable and secure first-party data […]
Key lessons from research focused on marketer and consumer expectations around customer experience and privacy from a global CX report.
Confronted with economic uncertainty and unexpected changes to basic business practices, brands across the board have had to rethink two key activities: customer retention and customer acquisition. Those concepts are hardly new. What is new is how we contextualize them in today’s marketplace. The pandemic has radically accelerated customers’ move to digital, a move that […]
No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each […]
Consumers have become more tech savvy and wary of how companies and advertisers use their data. At the same time, they have higher and higher expectations for personalized experiences with brands. With regulations and restrictions by governments and technology companies alike for third-party data, brands must find a way to deliver the digital experiences customers […]
Breaking down data silos and bringing all of your customer data together makes it possible to create a master customer record that can be used to optimize customer experiences. But bringing data together is just the start. The next step is to make sure that data is accessible to the teams that need it. Acquia calls […]
Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion annual market. While COVID-19 certainly played a large part in this process, this shift toward […]
The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — especially those tools leveraging machine learning. Machine learning can have a profound impact on customer […]
It’s no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud. Instead of a marketing cloud where data is an expensive afterthought, what if we treated data as the starting […]
The report evaluates 20 marketing technology vendors, and we believe it can help you zero in on the right marketing solution for your business. Learn more about how Acquia Marketing Cloud has been evaluated and why we think it truly is the best choice for your marketing needs. Download the report to receive: A comprehensive, […]
The report evaluates 16 vendors across different categories such as cloud, content management, personalization and multi-channel support. We believe it enables you to zero in on the DXP solution that is right for your business. Download the report to receive: A comprehensive, unbiased review of what we believe are the best available DXP solutions in […]
Customer Data Platforms (CDPs) promise to provide invaluable audience insights, yet too often marketers struggle to translate data into concrete action with meaningful business outcomes. And with a plethora of CDPs on the market, navigating the options can be overwhelming. That’s where the 2020 Gartner Market Guide comes in. The 2020 Gartner Market Guide report […]
If this year has taught us anything it’s that predicting customer behavior is not easy, and predicting customer behavior in the face of change is nearly impossible. In 2021, we predict marketers will focus both on growing revenue from within their customer base and meeting unprecedented customer expectations to build loyalty and increase lifetime value. […]
Digital asset managers are now the central hub around which marketing teams, agencies, and partners, operate. As the need for these systems has increased, so has the difficulty of evaluating them. That’s because: There are an increasing number of DAM solution providers Boundaries separating DAM from adjacent product categories are blurring There are several deployment […]
In today’s business arena, traditional measurements of success no longer hold up. And the reasons are digital – the devices customers use in their lives, the channels they take to purchase, their engagement with disruptive competitors. The challenge is clear: the game is no longer the same. And winning it requires developing a different set […]