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Data deduplication can have an outsize impact on data quality. And while simple in concept, it can be quite complex in execution, especially when dealing with records distributed across multiple systems. Download the guide to: Get detailed data de-duplication how-to’s and best practices. Learn what to consider before, during, and after a deduplication project. Discover […]
Routing leads and assigning accounts to sales reps is fundamental. But it can be confusing when every company has its own processes, they often change, and there are many solutions that help automate. Download this guide to: Understand basic routing and assignment use cases. Identify common business requirements. Scope your technology needs. Select the best […]
Lead scoring provides data-driven guidance to help sales teams prioritize resources and maximize conversion. Download this guide to: Gain insight into the nuances of the scoring model. Identify the components of a good scoring model. Understand the data requirements. Evaluate technology options, and implementation obstacles. Determine the role of AI and machine learning. Download this […]
Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think. Nearly 60% of marketers surveyed say the biggest obstacle to their marketing success is creating a single customer view. Sound data unification and data quality processes are critical for a successful CDP initiative. Yet the […]
Everyone knows there’s more than one decision-maker in a complex B2B sale. But too often, companies don’t have insights into what the broader buying group is thinking and doing because they don’t have the right processes in place. As a result, revenue suffers. Join Forrester’s Kerry Cunningham and Openprise’s Allen Pogorzelski to hear how you […]
The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are struggling to make these programs a success because they don’t have a solid data foundation to build on. Join SiriusDecisions and Openprise experts as […]
While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of MarTech companies vying for your attention, it can be tough to decide where to focus your efforts. Join SiriusDecisions and Openprise experts as they share […]