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A recent guide from Merkle, a dentsu company, outlines the challenges affecting this current era of tech confusion and breaks down the latest architectural patterns, like headless, composable, and MACH, from a Sitecore MVP perspective. Download the e-guide to learn more about the technical concepts that can help enhance your customer experience and how to […]
You’ve probably come across the term “ethical AI” in different contexts and conversations. It’s an admirable concept, but what does it really mean? There’s a growing spotlight on the inequity that’s inherent in how AI is applied. With 91% of businesses investing in AI moving forward, now is the right time to learn how and […]
This playbook explores some the three primary components of building a world-class personalization program: Identity and insights Commerce and customer journeys Content at scale But putting all these practices into motion can be daunting. Many brands add some personalization capabilities but fail to make the broader transformation that enables a true personalization at scale. To […]
Heading into the new year, the rising cost of acquisition will drive marketers to turn to their customer base for growth. But as the competition for consumers’ time and attention heats up, engendering true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends […]
Putting Google at the core of your technology stack is the best way to accelerate digital transformation and shape the digital behavior of your audiences. Today’s data privacy revolution is turning first-party data into prime business currency. This means digital maturity is more critical than ever before, as Google technology platforms continue to be a catalyst for digital transformation. Learn how these […]
There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that. This suite of services offered within one platform allows organizations to start building an intelligent data lake accessibly, flexibly, […]
What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform? In this white paper from Merkle, are five cases where organizations took the CDP plunge, and for several reasons, they say the investment did […]
How are key performance indicators across media faring? Where are the opportunities and what shifts can you make to your strategy? Merkle’s Digital Marketing Report shares benchmark data for paid search, SEO, display, social media, and comparison shopping as well as larger trends underlying performance for major platforms like Google, Facebook, Amazon, and Instagram. Special […]