Email Marketing Platforms: A Marketer’s Guide
Despite the rise of social media and chat apps, email’s reach and ROI continue to grow, making the choice of an email marketing platform more critical than ever.
MarTech's latest articles
Identity Resolution Platforms: A Marketer’s Guide
Identity resolution, which connects consumer identifiers to one individual across channels and devices, is now critical to marketing success and compliance with data privacy laws.
Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide
While customers increasingly use multiple digital touchpoints to research products and services, live conversations continue to drive outcomes at key moments.
Customer Data Platforms: A Marketer’s Guide
While CDPs have historically gotten a bad rap for requiring lengthy integrations and being slow to deliver ROI, customer data has never been more important.
Marketing Automation Platforms: A Marketer’s Guide
What began as a B2B-focused technology for email and lead nurturing has expanded into a core capability for both B2B and B2C marketers.
Agentic AI, Decoded: A Practical Guide for Marketers
Interested in exploring agentic AI but nervous about getting tripped up? Our new report will get you started on the right foot.
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
With consumers and business decision-makers now engaging with marketing content in a wider variety of media environments and on multiple digital devices, the benefits of DAM usage have become critical drivers of brand success.
Generative AI for Content Creation: A Marketer’s Guide
Generative AI for Content Creation: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about generative AI for content creation solutions – what their capabilities are and how they can help marketers drive more revenue. This report examines the current market for generative AI for content creation solutions and the considerations involved in implementing this […]
B2B Data Enrichment and Hygiene: A Marketer’s Guide
Data enrichment and hygiene are essential priorities for B2B marketers under increasing pressure to provide personalized experiences while navigating a complex privacy landscape.
Marketing Work Management Platforms: A Marketer’s Guide
Marketers need to level up their productivity to deliver modern digital experiences — a need that marketing work management platforms seek to fill.
Enterprise SEO Platforms: A Marketer’s Guide
People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something.
Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share.
Enterprise Customer Experience Management Platforms: A Marketer’s Guide
At a time when stakes have never been higher, and new brands are just a click away, the most successful brands are employing all the tools at their disposal to ensure that current customers and prospects have the best possible experiences with their brands at all touchpoints.
Enterprise Account-Based Marketing Tools: A Marketer’s Guide
Factors influencing the rise of ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products.
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage.
Enterprise Conversion Optimization Platforms: A Marketer’s Guide
COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience.
Enterprise Digital Events Platforms: A Marketer’s Guide
Virtual events are here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Learn more.
Enterprise Marketing Attribution and Predictive Analytics Tools: A Marketer’s Guide
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing. But when budgets are tight, the prospect of eliminating waste is especially resonant.
Enterprise Headless & Hybrid CMS Platforms
This 54-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading headless and hybrid CMS software vendors, and marketers who have headless and hybrid CMS software.
Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability
The complexities and nuances of reaching subscribers’ inboxes are more challenging than ever, and it’s only getting more complicated. Evolving algorithms monitoring incoming email, new data regulations and heightened awareness of digital fraud — all of this change impacts open rate and deliverability, fewer customers reading (or even seeing) your emails, poor engagement, slipping retention, […]
Video Marketing 2017: What You Need to Know
Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers relevant brand messaging across multiple devices. Join us as video marketing expert Mark Robertson and senior research […]