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The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them

Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to their door — from beds to laundry detergent to pet food. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic […]

| May 9, 2019 at 5:01 pm ET

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The Digital Marketing Guide for Consumer Goods Brands

There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise and continue to steal market share in the consumer goods landscape. As a result, online […]

| May 9, 2019 at 11:13 am ET