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Growth Marketing Automation in a Zero-Click Google World

In 2019, companies dependent on search traffic found out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in search. This white […]

| Apr 9, 2020 at 12:27 pm ET

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Google is Hogging Half Your Traffic: How to Get It Back

Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than 50% of Google searches now ending without an organic click — Google is using YOUR content to keep users away […]

| Jan 15, 2020 at 9:02 pm ET