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How we understand human behavior is changing, and predictive analytics—the use of data, algorithms, and machine learning to predict future behavior—is helping companies delight consumers, reduce churn and deepen loyalty with perfectly tailored experiences. In the Data-Driven Marketer’s Guide to Predictive Analytics, you’ll learn how predictive analytics help marketers: Identify customers likely to churn Make […]
Have you and your team been considering a Customer Data Platform? Are you contemplating whether it is worth the investment? We have 800+ reasons why it is. It’s not enough to use basic demographic data. You need to efficiently automate your systems to recognize customers who can be persuaded to buy, and make the appeals […]
For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels? In this webinar, Tom […]
The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and much more. […]