Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Google Ads generates billions of phone calls to businesses every week. While these calls can be your most valuable leads and conversions, they are often the most difficult to optimize. But they don’t have to be. Make 2020 the year you take control of your call channel. Join phone call conversion experts from Google and […]
According to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. Consumers have a desire for experiences that go beyond a mouse-click By focusing on driving offline conversions from search, […]
Consumers shopping for home services call the provider to ask questions and schedule appointments. This new ebook from call analytics provider DialogTech explains how home service marketers can use data from callers to: Optimize for the channels, ads, and keywords driving appointment calls Put callers into the right retargeting/lookalike campaigns Help your locations/agents convert more […]
Most consumers call and speak to insurance providers during the purchase process. And those callers convert to policies at the highest rates. This new ebook from call analytics provider DialogTech explains how insurance marketers can use data from callers to: Optimize media across channels for what really works Put callers into the right retargeting/lookalike campaigns […]
Many consumers who research vehicles online convert by calling the retailer. Those callers often convert to test drives and sales at the high rates. This new ebook from call analytics provider DialogTech explains how OEMs and auto retailers can use marketing data from callers to: Optimize media across channels for what really works Put callers […]
For the auto aftermarket, both digital and offline marketing generate inbound calls. And those callers often convert to customers at the highest rates. This new ebook from call analytics provider DialogTech explains how you can use data from callers to: Optimize media across channels for what really works Put callers into the right retargeting/lookalike campaigns […]
If phone calls are important to your business, having the right analytics on callers is critical to the success of your search marketing. This new ebook shows 10 advanced call tracking and analytics reports you can use to significantly increase the impact of paid search and SEO on business results. If you aren’t getting data […]
From image and voice searches to personalized audience targeting and AI, search is getting smarter. Make sure you start 2019 armed with the latest best practices to drive SEO and SEM conversions — both online and over the phone. Join search optimization experts Purna Virji from Microsoft and Blair Symes from DialogTech to learn the […]
CMOs are now expected to drive sales, be accountable for ROI, and own the entire customer experience, online and offline. Forrester predicts that CMOs who don’t embrace these demands will be replaced. This report explains how CMOs can score important wins early in 2019, better secure their role, and position their brand optimally — all […]
Do you use a CRM like Salesforce to measure how your marketing drives customers and revenue? CRM reports give marketers insights to prove ROI and make smarter optimizations to increase ROI. But that data is misleading — and potentially damaging to your marketing — if it only includes online conversions. Consumers call businesses billions of […]
Consumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels, and generate more customers at a lower CPL. Filled with real-world examples, this eBook from DialogTech explains 7 ways […]
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign […]
When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lose customers and your ROI suffers. It’s why digital marketers are now personalizing not just the online experience, but the offline experience when consumers call. They are using strategies that help their […]
If your business values inbound phone calls, pay-per-call campaigns can be an effective channel for acquiring new customers. But pay-per-call is often the most difficult channel for affiliate managers at businesses to track and manage. If you currently invest in pay-per-call — or if you are curious how pay-per-call can help your business grow revenue […]
Digital advertising is ruthlessly competitive. Your AdWords, Facebook, and display ROI depends on your ability to show the right ad to the right audience for the right cost. Most marketers target audiences using location, device, and demographic data — but what first-party call data? When someone calls your business, it’s a powerful signal indicating how […]
Digital advertising success is all about showing the right ad to the right person at the right time. In today’s smartphone and omnichannel world, marketers are thinking beyond the keyword and using more advanced ad targeting strategies to drive better conversions from AdWords, Facebook and display. Join our ad targeting experts for a crash course […]
Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web leads. Marketers must now take a data-driven approach to call conversions to optimize ROI. To […]
Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. How well Facebook and display advertising influence and generate phone call conversions can make or break ROI in 2017. Marketers must now take the same data-driven approach to calls as they […]
Consumers today view display ads on their smartphones. And when they convert, they call. Marketers must optimize ad placement, better target consumers, and increase conversion rates from display. Get this guide from DialogTech to get started.
Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from Facebook ads.
Study after study confirms it: Search, Facebook, and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. So how are marketers using online and offline data to understand and optimize the customer […]
In today’s mobile-first world, the success of your digital marketing often depends on your ability to drive call conversions. It’s a big challenge for marketers used to focusing only on clicks. You now have to know the digital ads, campaigns, keywords, and web pages driving qualified calls – so you can optimize for what’s bringing […]
In today’s mobile‐first world, performance marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. Calls generated from mobile marketing need the right pay‐per‐call technology in place to be tracked and routed efficiently to the best buyers. This white paper will help advertisers, publishers, and networks new to pay‐per‐call […]
When marketers think about Facebook ads, they don’t always think “phone calls.” But they should. Nearly 80% of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to U.S. businesses this year. That number will triple to 36 billion in 2019, and […]
Thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses more than ever before. These calls, while often the most lucrative type of conversion, are also the most difficult to track and measure. They are creating a black hole in marketing ROI data that has made optimizing mobile PPC campaigns […]
Consumers today live their lives on their smartphones. To reach them, marketers are shifting ad spend to mobile. Marketing on mobile, however, is different than marketing on desktops, and many marketers are making a huge mobile ROI mistake around call attribution that is costing them sales – and they don’t even know it. This report […]
As Facebook becomes increasingly (and exclusively) mobile, marketers are testing new mobile ad strategies to drive sales, increase website traffic, and build brand awareness through Facebook ads. DialogTech’s new guide, “New Facebook Ad Strategies to Convert Mobile Shoppers,” provides the latest best practices for converting mobile-first consumers. Get answers to these questions and more: When […]
Over 50% of digital advertising will be mobile in 2015. As you shift your ad budget from desktop to mobile, there are new data-driven strategies around attribution and optimization that will drive more clicks that lead to increased revenue and ROI from your campaigns. Join mobile marketing experts Paul Velten, ymarketing, Blair Symes from DialogTech […]
If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. Download this white paper to learn how to: See which search keywords, ads, and landing […]
The online retail industry is booming. Today, companies of all sizes are finding success with e-commerce platforms in both B2B and B2C industries. While e-commerce continues to grow, many online retailers are still missing out on significant revenue because they ignore one critical device: the phone. It may seem counterintuitive, but in the world of […]
If having a successful Google SEO and PPC advertising strategy is important to your business, this white paper can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it. Download this white paper to learn: Best practices for improving ROI from Google PPC […]
Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. It’s why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs don’t know what marketing programs make their phones ring. They can’t attribute sales opportunities and revenue from those calls […]