This Week On Vine: Samsung’s Triple Threat, Target’s LiteBrite, Game Of Thrones Reaction & More

There’s been so much creativity with Vine recently that we thought we’d try a new feature here at Marketing Land, “This Week On Vine,” where we spotlight some of the Vines by companies and others that have caught our eye. Perhaps appropriately, we’ll start with this one from Samsung, which launched this in conjunction with Twitter […]

on June 7, 2013 at 2:57 pm | Reading time: 4 minutes
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There’s been so much creativity with Vine recently that we thought we’d try a new feature here at Marketing Land, “This Week On Vine,” where we spotlight some of the Vines by companies and others that have caught our eye.

Perhaps appropriately, we’ll start with this one from Samsung, which launched this in conjunction with Twitter as part of Twitter bringing Vine to Android:

Pretty slick, with nearly 1,400 reteweets and almost 1,000 favorites, at the moment. If you wondered how Samsung did that, well, they’ve got Vine for that, too:

Another that caught my eye was this one from Target, which tapped into my inner kid using a LiteBrite to play a summer scene:

Over at General Electric, it’s six second science time:

Six second science? That reminded me of Lowe’s and its #lowesfixinsix series. If you’re not familiar with it, here’s a classic from April, which I record perhaps mostly so the next time I have a stripped screw, I’ll remember the rubber band trick:

This week, Lowe’s is explaining how pennies can com in handy if you ever have to set tiles. I believe you can buy these pennies at Lowe’s, $2 for 100 (joke!):

I don’t know any tool that provides a definitive way to see the most viewed or shared Vines out there. I’m looking, and tips are warmly accepted. But this one certainly has to be up there. Keep the audio off if you didn’t watch the last episode of Game Of Thrones:

That’s Maisie Williams, who plays Arya, expressing her reaction to the season finale. It’s also a good example of how even when a brand isn’t doing Vine (the official Game Of Thrones brand hasn’t done any that I can see), those associated with a brand might make use of it.

Speaking of which, there’s some guy name Jack who has a close association with some company named Twitter who, on the day Vine for Android came out, decided to take Vine up to new heights — the top of the Oakland-San Francisco Bay Bridge:

There’s much more that you can see of that climb, multiple Vines that were shot. See the entire series in our previous post, Twitter’s Jack Dorsey Climbs The SF-Oakland Bay Bridge, Goes Crazy On Vine With Travelogue.

I thought I’d close with one that I found from Regal Cinemas:

Barely any shares, but it did catch my eye as a interesting way to promote The Internship, which opens today. Read more about the movie that features Google in our two stories below:

As I said, this is a new feature. If we can find a way to locate the most shared vines from brands and companies in a particular week, we’ll try to do more of that, as well as feature other creative ones.

You can help. We’ll start asking for submissions via our Marketing Land Twitter account around the middle of each week, plus you can always use our tip form to let us know.

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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Danny Sullivan
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Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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