Marketing Day: Twitter Drives Holiday Sales, Post Conversion CRO & Zuckerberg To Host Q&A

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Global Ecommerce Survey: Australians Most Likely To Cross Borders When Shopping Online In a survey polling 1,000 respondents from 12 different countries, Pitney Bowes discovered online shoppers from Australia (63 percent), Canada […]

on October 31, 2014 at 4:10 pm | Reading time: 5 minutes
Chat with MarTechBot

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Global Ecommerce Survey: Australians Most Likely To Cross Borders When Shopping Online
    In a survey polling 1,000 respondents from 12 different countries, Pitney Bowes discovered online shoppers from Australia (63 percent), Canada and Russia (54 percent each) are the most likely to cross borders when buying online. According to the survey results, the U.S. was “by far” the top choice when consumers were considering purchasing products from […]
  • Twitter Touts Its Ability To Drive Holiday Sales
    Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if you are marketing to holiday shoppers there’s no time to waste. And Twitter this week released a study touting its ability to bring customers into retail establishments and influence purchase […]
  • Report: Mobile Grabbed One-Third Of Global Search Spend In Q3
    A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, consumer electronics and retail. Search media spend on smartphones eclipsed that of tablet for the […]
  • The Millennial Future: How Marketers Are Coming Of Age
    Contributor Liane Dietrich shares tips on how brands are successfully tapping into the millennial market.
  • Post-Conversion CRO: Optimizing For Customer Retention
    How do you engage with a customer after the purchase? Columnist Tim Ash observes that few marketers optimize for retention and repeat purchase — and this represents a major missed opportunity.
  • How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone)
    Columnist Bill Dinan offers insights into how mobile is helping to drive offline conversions, and how you can harness it to best effect.
  • Mark Zuckerberg To Hold Public Q&A With Facebook Users On Nov. 6
    What does a town hall meeting for 1.35 billion people look like? Stay tuned. Facebook founder and CEO Mark Zuckerberg announced today that he will be taking questions from the full Facebook community for an hour at 2:00 p.m. Pacific on November 6. The event, Zuckerberg wrote in a Facebook post, is inspired by the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Domaining

Ecommerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Reputation Management

Social Media

Video

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

Add MarTech to your Google News feed.    Google News

Related stories

New on MarTech

About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related topics

Marketing management

Fuel up with free marketing insights.

Topics

Our events

About

Follow us

© 2025 MarTech.org is a Trademark of Semrush Inc.

Third Door Media, Inc. is a business-to-business media company. It is the publisher of MarTech and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199.