Marketing Day: Social Media To Influence Half Of Holiday Shoppers, A Content Analytics Tool & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Survey: Social Media To Influence Half Of Holiday Shoppers According to a new holiday shopping survey sponsored by ecommerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will […]

on October 13, 2014 at 4:45 pm | Reading time: 7 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Survey: Social Media To Influence Half Of Holiday Shoppers

    According to a new holiday shopping survey sponsored by ecommerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year. The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250 annually on ecommerce. […]

  • Be Ready for 2015! Attend SMX Social Media Marketing – Early Bird Rates Expire Friday

    In less than 90 days, 2015 budgeting will be complete, Black Friday will be a distant memory, and new marketing objectives will be the measure of your success. Be ready! Hone your paid, earned, and owned social media marketing skills at SMX Social Media Marketing in Las Vegas, November 19-20. Attend and you’ll learn proven […]

  • McDonalds Becomes Big Winner In Billy Eichner – Burger King Twitter Fight Over Copycat Ads

    If imitation is the sincerest form of flattery, Comedian Billy Eichner of Funny of Die & Fuse TV fame should be quite flattered every time he catches the new Burger King commercials. Eichner popularized “drive by” interviews in his “Billy On The Street” segment that included yelling, fast-talking, screaming and celebrities. The commercial in question […]

  • The Content Analytics Tool To Rule Them All?

    Are you spending too much time on content analysis? Contributor Travis Wright describes a tool that might make your content marketing life a lot easier.

  • Why Every Marketer Should Leverage Retargeting

    Retargeting has become an essential tactic in the modern marketing arsenal. It increases the effectiveness of all other marketing efforts, increasing brand awareness, recall, and driving customers down the funnel to ultimate conversion.

  • AdSense Text Ads On Mobile Devices Get New Treatment

    To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices. In the new look, shown above, the headline (in blue) and description are bigger than in former iterations. That’s a good thing for users, no doubt. The next step Google’s taken here in the name of a […]

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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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