Marketing Day: Top 20 Most Shared Ads Of 2014, Google Launches Contributor & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Now Lets You Share & Discuss Tweets Privately Twitter enhanced its back-channel discussion options today, enabling users to share and discuss tweets via direct message. Now people will be able to […]

on November 20, 2014 at 5:05 pm | Reading time: 9 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Twitter Now Lets You Share & Discuss Tweets Privately
    Twitter enhanced its back-channel discussion options today, enabling users to share and discuss tweets via direct message. Now people will be able to send copies of tweets and comment on them out of the public eye. It’s not an earth-shattering change but it tightens a system that Twitter executives admitted was lacking. Twitter CEO Dick […]
  • Flickr Opens Photo-Selling Marketplace With Select Photographers
    Flickr has invited a select number of photographers to begin selling photos via the Flickr Marketplace. The Marketplace opened this past summer to help connect photographers with photo licensing opportunities, but only now is it opening up to direct photo sales to general consumers. Flickr has hand-selected both the photographers that are able to sell […]
  • Contributor, Google’s Latest Test, Gives Users Ad-Free Experiences On Sites Like Mashable
    A handful of publishers are participating in a new Google experiment to give users ad-free experiences in exchange for a nominal monthly subscription. The new paywall alternative, called Contributor by Google, launched today with 10 publisher partners, including Mashable, The Onion, Urban Dictionary, WikiHow and Imgur. Available by invite now, users who sign up can determine […]
  • SPONSOR MESSAGE: What Are The Marketers of The Future Learning?
    For this unique white paper, Oracle asked 8 professors from top marketing universities to comment on the state of marketing today, what marketers need to focus on, B2B vs. B2C marketing, social, mobile and more. Some of the answers might surprise you.
  • Facebook Videos Posted By SMBs Triples Since 2013
    According to Facebook, the number of videos posted by SMBs has nearly tripled since last year, with the number of companies posting videos nearly doubling in the same amount of time. The social network reports more than 800,000 small to medium sized businesses posted over three-million videos during September alone. Of the three million […]
  • Google Launches Resource Site For Analytics Developers
    Google has launched a new resource center specifically for Google Analytics developers to help them get more out of Analytics. The site features full examples and demos on how to execute and build out specific features. Philip Walton, Developer Programs Engineer, explains in the announcement: The site aims to make experienced developers more productive (we […]
  • Top 20 Most Shared Video Ads Of 2014: World Cup Dominates List With Help From Shakira
    Ranking 2014′s most popular video ads by social shares versus views, video metrics firm Unruly proved the World Cup was this year’s big winner. Unruly analyzed video ad shares across Facebook, Twitter and the blogosphere and found four of the top 20 global video ads involved World Cup themes. Ranking No. 1, Shakira’s “La La […]
  • Retailers: Combine Location & Mobile Web For A Holiday Advantage
    Are you taking advantage of location-based mobile marketing? Columnist Bryson Meunier notes that there are plenty of opportunities out there!
  • Think Holistically When Determining Your PPC Budget
    Many companies don’t worry about their PPC spend as long as they’re making money, but columnist Matt Umbro argues that appropriate budgeting is key to a successful campaign.
  • Placed Launches Top 100 Ranking Of Most Visited Business In US
    We have entered the era of “location analytics,” the ability to use mobile devices to measure the impact of digital marketing on store visits and to gain unprecedented insights into consumer activities in the “real world.” One of the leading companies in that realm is Placed, which has just created what it calls the Placed […]
  • #TwitterFirsts Hashtag Unearths Gems Found Via The Improved Twitter Search
    Twitter users are digging into the service’s improved searchable archive of every tweet ever posted publicly, and they’re using the hashtag #TwitterFirsts to document some of the unique tweets they’ve found. Here are some of the more interesting things you’ll find by browsing that hashtag: Twitter co-founder Evan Williams was the first person to tweet […]
  • Mozilla CEO: It Wasn’t Money — Yahoo Was The Better Strategic Partner For Firefox
    It wasn’t more money that helped Yahoo win the Firefox search deal away from Google. According to Mozilla CEO Chris Beard, whose Mozilla Foundation oversees Firefox, Yahoo was simply the better strategic partner. In an interview today with Marketing Land, Beard said that the deals it was looking at had “equivalent economics” but Yahoo had the edge […]
  • Yahoo’s Marissa Mayer: Firefox Deal Will Help Grow Search Share; Some Mobile Ads Won’t Come From Bing
    Will Yahoo’s new deal with Firefox help the company grow search traffic? Yahoo CEO Marissa Mayer said she hopes so — and she hopes the Yahoo-Microsoft alliance will grow along with it. In an interview today with Marketing Land, Mayer declined to reveal specific numbers regarding traffic Yahoo expects to gain from the deal. But […]
  • Latin Singer Prince Royce & Verizon Wireless Create Live #LatinGrammy Music Track
    The telecom player is sponsoring 48 hours of live music programming which will respond to user’s tweets.

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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