Marketing Day: Hostess’ #OpeningDay Tweet, Google+ Stories Appear As Google Now Cards & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Was Hostess’ #OpeningDay Tweet A Social Media Slam Dunk?
  Snack cake brand plays dumb with “touchdown” baseball reference, then reaps record engagement levels on its Twitter account.
• George Takei Presents #OdesFromTheCode For H&R Block
  It’s tax season, which means the biggies are waging a marketing war for the honor of handling your return.
• Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin
  FirstBank seeks to promote its home loans by reaching men browsing home improvement projects.
• How To Get Links, Leads, Shares & Sales From What You Already Know
  Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between.
• The 7 Most Meaningful Dimensions For Customer Segmentation
  Marketers these days are overwhelmed with possible sources and points of data. Columnist Jordan Elkind helps you focus on what matters most.
• Is Interactive Content In Your Future?
  If interactive content isn’t already on your radar, it should be, explains columnist Arnie Kuenn, or you risk being left behind by your competitors.
• Periscope Slightly Peaks Out Over Meerkat In The Battle Over Real-time Video
  The results of the live-stream heavyweight battle are too close to call, but Twitter’s Periscope has come out of the gate swinging.
• Spotted: Google+ Stories Appearing As Individual Google Now Cards
  If you are a Google+ user (with Stories enabled) you may see new notifications in Google Now when a new story has been compiled.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How To Generate Content Ideas That Result In Links, Leads & Shares
• Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases
• The Future Of Search Engines Is Context
• Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse

Online Marketing News From Around The Web:

Blogs & Blogging

• Not Happy With Your Business Blog Performance? Try These 5 Tips, www.toprankblog.com
• Top Takeaways from ProBlogger Perth Training Event, www.problogger.net

Business Issues

• Consumers withdraw U.S. lawsuit against Google over Android app limits, Reuters
• Google: Tier two employer now, says recent grad, Business Insider
• Hulu Launches Its Own GIF Search Engine, techcrunch.com

Content Marketing

• 10 Ways to Keep Your Employees Motivated to Participate in Content Marketing, www.thesaleslion.com
• How to Hire Freelancers Who Make Your Content Better, contentmarketinginstitute.com
• How to Integrate Content Creation with Outreach and Relationship Building, www.internetmarketingninjas.com
• Overcome B2B ‘Content Marketing Crash’ in Four Moves, www.marketingprofs.com
• Qualities that Create Shareable Content, www.ducttapemarketing.com
• Seven Reasons Millennials Don’t Care About Your Content, www.marketingprofs.com
• Why Creating Content Is Worth Your Time, blogs.constantcontact.com

Domaining

• 8 Facts About Choosing the Right Domain Name, www.huffingtonpost.com
• Do Domain Extensions Matter?, www.websitemagazine.com

Ecommerce

• 4 Facebook Changes Every Retailer Should Know About, www.getelastic.com
• 7 Product Detail Page Differentiators for 2015, www.practicalecommerce.com
• Amazon Dash: Omni-channel marketing and omni-channel commerce converge, VentureBeat
• An Alibaba program lets small web retailers order small quantities from factories, www.internetretailer.com
• Are Men Bigger Digital Shoppers than Women?, www.emarketer.com
• Domino’s is now ‘an ecommerce company that sells pizza’, Digiday
• For some B2B sellers, the question is: Amazon.com or AmazonSupply.com?, www.internetretailer.com
• How Many Ecommerce Shopping Carts Are Abandoned?, www.searchenginejournal.com
• More eBay Merchants Migrating to Amazon in Search of Sales Growth, adage.com
• Online shopping comes to neighborhood stores in China, www.internetretailer.com

Email Marketing

• 3 Tips to Make a Great Welcome Mail, www.martechadvisor.com
• 75 Email Newsletter Content Topics You Can Use ASAP, www.verticalresponse.com
• Mobile Email Benchmarks: YoY Click, Purchase, and Design Trends, www.marketingprofs.com
• New Enhancements to Attachments, Sort Options and Stationery, yahoomail.tumblr.com
• Send Better Emails Using These 7 Data-Backed Tips, www.searchenginejournal.com
• The One Metric Every Email Marketer Needs to Stop Measuring, blog.returnpath.com

General Internet Marketing

• What’s the Core Function of a CMO?, www.cmswire.com

Internet Marketing Industry

• Digital Air Strike and Dealertrack Technologies Enter Into Channel and Product Agreements, digitalairstrike.mwnewsroom.com
• OnBase by Hyland Takes ECM to the Next Level, www.onbase.com

MarTech

• 9 big takeaways from last week’s #MarTech conference, chiefmartec.com
• Should You Enable ‘Big’ Social Business or Team Collaboration?, www.cmswire.com
• What Do Marketers Want From Ad Technology?, adexchanger.com

Mobile/Local Marketing

• Google in talks with mobile operators for cheap overseas calls, Telegraph
• Report Reveals Optimal Time To Promote iOS Apps, readwrite.com
• 5 Tips to Engage Your Audience With Push Messages, www.convinceandconvert.com
• How A Mobile App Can Drive Engagement at Your Event, blog.marketo.com
• How To Reach Mobile-Obsessed, Multicultural Millennials, adage.com
• Mobile + Marketing Automation Demystified, blog.marketo.com
• Mobile dominates an e-retailer’s stats sheet during the NCAA basketball tournament, www.internetretailer.com
• Mobile is the new black at Advertising Week Europe, www.mobilecommercedaily.com

Reputation Management

• Online Reputation Management for Small Business, www.takeflyte.com

Social Media

• Do Employers Own LinkedIn Groups Created By Employees?, Eric Goldman
• Twitter’s role in the retail path to purchase, Twitter Blog
• 11 Most Actionable Takeaways from Social Media Marketing World 2015, www.adweek.com
• 13 Instagram Tools for Businesses, www.practicalecommerce.com
• 2015 Social Media Benchmarks: Can You Guess The Results?, heidicohen.com
• 4 Ways to Use Twitter To Supercharge Your Online Credibility, www.jeffbullas.com
• 5 Facebook Features That Help Promote Your Business, www.socialmediaexaminer.com
• 6 Ways How You Can Ace Social Selling, www.martechadvisor.com
• Adapting With The User; Facebook Still Rules The Social Roost, adexchanger.com
• Facebook Insights: A Detailed Guide to Facebook Analytics, www.razorsocial.com
• Getting Ahead of the Facebook Marketing Curve, authoritylabs.com
• How to Control Access to Your Social Media Accounts, www.socialmediaexaminer.com
• How to Use LinkedIn Premium For Your Business, www.searchenginejournal.com
• Pinterest Acquires Team From Hike Labs, techcrunch.com
• Snapchat Replaces “Best Friends” With Friend Emojis, techcrunch.com
• Twitter Complies With Turkey’s Request, Ban to Be Lifted, recode.net
• Twitter says the key to winning an election is definitely more Tweets, qz.com
• Watch Brands Live-Tweet the Final Four, adage.com
• Which Brands Are Taking Advantage of Instagram?, www.emarketer.com
• Why social media startup Banjo will strike a chord with marketers, fortune.com
• Your Go-To Social Media Checklist for Your Next Update, blog.bufferapp.com

Video

• Twitter’s Periscope and Meerkat invade theaters, but movie biz not too worried, www.bostonherald.com
• It’s time to take vertical video seriously, digiday.com
• Livestreaming and Local: Tech’s Next Collision?, streetfightmag.com
• The Five Essentials of a Killer Facebook Video Campaign, blog.kissmetrics.com
• Video Styles that Attract and Convert Shoppers, for Ecommerce, www.practicalecommerce.com
• YouTube Now Lets You Move YouTube Channels, Search Engine Roundtable
• YouTube Removes Facebook as a ‘Connected Account’, www.reelseo.com