Marketing Day: Ad fraud, Cisco study on data privacy & Facebook to prioritize local news

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Recognizing the subtle signs that point to possible ad fraud
  Jan 30, 2018 by Soo Jin Oh
  How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.
• Customer loyalty: A key ingredient for successful local search results
  Jan 30, 2018 by Wesley Young
  Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.
• Survey: Amazon, Google top SMB ‘Trust Index’
  Jan 30, 2018 by Greg Sterling
  However, SMB marketing companies and ad products such as Facebook Ads and AdWords are poorly rated.
• The 5 Big Disruptions to Marketing in 2018
  Jan 30, 2018 by Digital Marketing Depot
  Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.
• Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting
  Jan 30, 2018 by Barry Levine
  The new effort will forbid third-party data services and will target ads primarily through content viewed or broad-based user segments.
• Cisco study: Data privacy issues can delay sales
  Jan 30, 2018 by Barry Levine
  Up to 65% of global businesses have sales cycle delays because of privacy issues, which is exacerbated by the company’s lack of ‘privacy maturity.’
• Educators, doctors and kid advocates call on Facebook to end ‘Messenger Kids’
  Jan 30, 2018 by Greg Sterling
  Citing medical and social science research, the open letter to Facebook CEO Mark Zuckerberg is signed by 100 groups and individuals.
• Bringing creative in-house: 8 steps for avoiding disaster
  Jan 30, 2018 by John Nardone
  Thinking about taking your creative in-house? Columnist John Nardone shares eight steps you should take to ensure the move is relatively painless.
• 5 New Year’s resolutions for your PPC campaigns
  Jan 29, 2018 by Mona Elesseily
  Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond.
• Facebook will prioritize local news while still de-prioritizing news overall
  Jan 29, 2018 by Tim Peterson
  Facebook will identify local publishers as “those whose links are clicked on by readers in a tight geographic area,” according to a company blog post.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Conversica expands channels, markets with Intelligens acquisition
  Jan 30, 2018 by Barry Levine
  The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office.
• Facebook steps up privacy education, shares ‘privacy principles’ for first time
  Jan 30, 2018 by Greg Sterling
  The company will be promoting privacy tools in the News Feed.

Online Marketing News From Around The Web:

• Ad quality rises to the top of the agenda for media agency reviews, Digiday
• Amazon Go Pushes the Limits of Mobile Commerce, CMS Wire
• Customer Psychology in Ecommerce: Behavior Change in the Digital Age, Shopify
• Eight tips for a killer YouTube strategy, Econsultancy
• Google says it removed 700K apps from the Play Store in 2017, up 70% from 2016, TechCrunch
• Integrating Your Web CMS With Your Marketing Automation Platform, Marketo
• Stop Emails Going To Junk, ReachMail
• Twitter Is Sending More Clicks To Publishers As Facebook Sends Less, New Data Show, www.buzzfeed.com
• What B2B Marketing Trends Will Mature in 2018?, MarketingProfs
• Why 2018 should be the year for customer engagement, My Emma