5 New Year’s resolutions for your PPC campaigns
Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond.
It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders.
1. Review your ad copy
Upgrading decent ad copy into fantastic ad copy almost always leads to better campaign performance, driving more sales and increasing conversions. In my opinion, it’s some of the lowest-hanging fruit around.
In prospect audits, we almost always find ad copy that is lackluster or that simply hasn’t been tested or updated in a while. Here are some easy ad copy suggestions to get you started: