Nearly two months into GDPR, is the EU law making a difference?
With new GDPR-inspired US data privacy rules on the horizon and faster websites in the UK, the short answer is yes. But time will tell what its true impact is.
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The MarTech Minute: Sitecore adds new CMO, Miller Heiman unveils analytics platform & more
The martech week in review: News and announcements in marketing technology this week that you might have missed
Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
MRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are "never appropriate" for their programmatic ads.
Report: Companies increase martech spend but struggle to keep up with the speed of its growth
Though companies say they aren't keeping up with the speed of martech's evolution, they continue to add tools to their stacks at a healthy pace.
Show and tell: Showpad brings AR features to B2B sales
The company says the technology changes the dynamic of the sales conversation by going 'beyond the Powerpoint.'
Report: Most consumers think companies aren’t doing enough to protect their data
A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security standards.
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust
Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions?
Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe
The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at Zuckerberg's Congressional testimony.
The MarTech Minute: Infutor unveils new digital ID product, NetBase releases new analytics solution & a slew of executive moves
The martech week in review: News and announcements in marketing technology this week that you might have missed
Now that GDPR is here, what do US companies do if they have a breach?
Though enforcement is unclear and state laws vary wildly, companies in the US should report GDPR breaches to their local DPA with 72 hours. Probably.
California lawmakers approve highly contested new data privacy rules, staving off a November ballot initiative
The legislation echoes GDPR and affords consumers greater control of their personal data.
Supreme Court reversal on state sales tax deals major blow to ecommerce businesses
With its decision on South Dakota v. Wayfair, the court paved the way for states to introduce legislation that will require e-tailers to collect sales tax.
Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers
As it has for more than 100 years, competing tech challenges television to evolve rather than contribute to its demise.
The MarTech Minute: WFA finalizes global charter, Tru Optik launches new TV measurement solution & more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Report: Marketing leaders aren’t keeping up with the speed of data
The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies 'leaders' in leveraging customer data.
Unilever stops working with digital media influencers who buy followers
The call echoes the CPG giant's similar demand for more transparency in programmatic advertising earlier this year.
The MarTech Minute: IAB Tech Lab updates VAST, 4C adds ex-Verizon exec to its board & a slew of new hires
The martech week in review: News and announcements in marketing technology this week that you might have missed.
This week in GDPR: OneTrust reports high usage of its DSAR tool, Altify updates its platform & more
A weekly wrap-up of how companies are adapting to the new General Data Protection Regulation
Is radio dead? Not according to those who are investing in the industry
With companies like Jelli, DoubleClick and Pandora making their mark in the industry, we're taking a refreshed look at the medium.
Clarip wants to make GDPR compliance perfectly clear
The company's privacy suite helps businesses comply with the European legislation and can give social media admins tools to manage third-party advertisers on their pages.
Twitter announces changes to improve users’ experiences
The company says it's responding to user feedback with changes to its Explore, Search, Notifications and Moments features.
IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting.
Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018
Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other entity.
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
Publishers can now gather consent for an unlimited number of adtech vendors across their supply chains.
The MarTech Minute: Toluna rebrands, Tealium updates its interface & several acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have missed
This week in GDPR: TrustArc expands its channel program, Qualys adds new functionality to its SAQ cloud app & more
A weekly wrap-up of how companies are adapting to the new General Data Protection Regulation.
ConDati’s new analytics platform combats the problems associated with siloed data, promises to save businesses time and money
The company says it is 'the first truly modern marketing analytics platform, providing real-time understanding of campaign performance.'
EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences
The German courts upheld a 2011 local DPA decision that would require page admins to act as separate controllers of the same data collected by Facebook.
Equity firm Vista to scoop up majority stake in IAS, a major player in programmatic brand safety
The move shows there's significant value to tools and services that protect brands' programmatic placements.
The story of data, Part 5: Where are we going?
With AI and machine learning, algorithms and emerging tech, the sky -- beyond the cloud -- is the limit.
Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations
This the sixth in a string of acquisitions the company says will enhance the reader experience.
Customer journey orchestration
Report: More touchpoints and channels in the customer journey than ever before
The report shows tremendous growth in ad tech and IoT interactions and takes a deeper look at how retail is flourishing.
The MarTech Minute: Dianomi launches automated ads, Clinch teams with Tapad & former Shazam exec joins Adspace
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Interactions launches AI-based intelligent assistant platform that keeps the conversation going across channels
The company says it is the "only true omnichannel" IVA solution available.
ANA swells its ranks with its acquisition of DMA, making it the largest marketing trade group in the US
The combined organization reaches 150,000 industry professionals.
The story of data, Part 4: Will it ever be truly secure?
Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration.
Magnetic unveils Live Audiences, calling it the industry’s ‘first AI-optimized audience segmentation product’
The technology offers advertisers customized audience segments that can be used in any DSP.
The MarTech Minute: Sprint launches innovation center, Accenture rolls out new features & a slew of executive hires
The martech week in review: News and announcements in marketing technology this week that you might have missed
It’s GDPR Day! Now what?
It may seem like we've reached the finish line, but this is just the beginning of an age of enhanced data privacy laws and protections.
Google to join IAB Europe’s Transparency and Consent Framework
But questions and concerns about Google's GDPR-compliance plans and guidance to publishers remain as the company prepares for a meeting with publishers on Thursday.