Pamela Parker
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About Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

Pamela Parker's latest articles

Marketing management

FTC Approves Facebook Privacy Settlement Reached Last November

As was widely expected, the Federal Trade Commission has given final approval to the privacy settlement it reached with Facebook last year. The agreement — unlike the $22.5 million agreement with Google announced yesterday — doesn’t call for any monetary penalty. It does, however, require Facebook to undergo privacy audits from an independent third party […]

Marketing management

FTC: $22.5M Penalty To Get Google To “Take Its Privacy Obligations More Seriously”

It’s official. As earlier reported, Google will pay $22.5 million to settle Federal Trade Commission (FTC) charges that it placed tracking cookies and served targeted ads to Safari browser users, after it said it wouldn’t. The cookie placement violated the privacy settlement Google reached with the FTC in October of last year. It’s the largest […]

Marketing management

Ross Levinsohn Walks Out Yahoo’s Door With More Than $5.3 Million In Cash And Equity

Passed over for the top job in favor of former Googler Marissa Mayer, former interim CEO Ross Levinsohn is departing Yahoo, as first reported by AllThingsD and confined by a Yahoo spokesperson. Levinsohn had headed up the company’s key Americas unit, including overseeing advertising sales. According to the terms of the separation agreement and 8K […]

Customer experience

IAB UK Study: Interactivity Key With Tablet Ads

Consumers respond better to tablet ads that are interactive, but, so far, marketers are letting them down. That’s the conclusion of a new study released by the Internet Advertising Bureau UK, and conducted by Ipsos in partnership with Renault and their agency, Publicis. “There is a clear expectation from consumers for tablet advertising to match […]

Marketing technology

New Google Analytics Interface Becomes Standard

There’s no turning back now. A little over a year after introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version. The new GA, which is built on an entirely new platform, includes the user interface changes first announced last May. In addition, […]

Marketing management

Mayer’s Appointment Brings Hopes For Stability In Yahoo CEO Role

With Marissa Mayer’s appointment as Yahoo’s new CEO, a painful two-month period since disgraced CEO Scott Thompson left has drawn to a very welcome close. Though many believed that interim CEO Ross Levinsohn would eventually be handed the reins at the troubled internet media giant after Thompson’s resume scandal-fueled departure, Mayer’s appointment signals the opening […]

Performance marketing

WPP Bets Big On Digital Future With AKQA Acquisition

WPP PLC, the world’s largest advertising company, has added one of the last and largest independent digital agencies, AKQA, to its ranks, agreeing to purchase the firm for a reported $540 million. The purchase price, if correct, makes it one of the largest digital advertising agency acquisitions. The San-Francisco-based agency will remain an freestanding unit […]

Performance marketing

Real-Time Bidding To Come To Facebook Ads

In the coming weeks, Facebook plans to allow advertisers to begin purchasing its Marketplace ads on a real-time bidding basis. The idea is to increase the value of this inventory by allowing advertisers to use their own data for targeting. Though there’s been much speculation about Facebook starting an ad network like the Google Content […]

Marketing management

IAB: Q1 Online Ad Revenues Up 15% Over 2011

The first quarter of 2012 was a very good one for the interactive advertising industry — the best first quarter on record, in fact, according to the latest Interactive Advertising Bureau (IAB) figures. Those surveyed by the IAB and Pricewaterhouse Coopers said they brought in $8.4 billion, 15% more than recorded in the year-ago period. […]

Performance marketing

Google’s DoubleClick Shooting To Unify Its Tools for Advertisers And Agencies Doing Digital Marketing

If there’s one thing that’s characterized the digital marketing universe, it’s fragmentation. Marketers use one tool/platform to implement one campaign element, another tool to implement a second, and never the twain shall meet — not in trafficking, and certainly not in reporting. And, of course, there are usually many more than two elements. This Achilles’ […]

Performance marketing

Facebook’s Premium Ads Getting More Automated

Facebook is working with developers and agencies to offer premium ad inventory in a more automated way — through its API and desktop Power Editor campaign management software, a company spokesperson confirms. And ClickZ is reporting that it’s the first step toward making these ad types — previously only available via a relationship with a […]

Performance marketing

As Doubts About Facebook Continue To Rise, Some Marketers Defend Advertising Opportunities

 Most analyses of General Motors’ pulling of its $10 million Facebook ad spend last week focused on the shortcomings of the social network — the ads aren’t immersive and engaging, the tracking isn’t what it should be. Perhaps that’s understandable in a week when the world’s critical eyes were on the 8-year-old company that was […]

Customer experience

IAB Study: Cell Phone Users Welcome Mobile Advertising

According to a new study released by the Interactive Advertising Bureau, mobile advertising is an important driver of smartphone shopping activity and the majority of respondents (70%) found mobile ads as a welcome personal invitation from brands, rather than an invasion. Additionally, when asked why they performed a particular mobile commerce activity, 22% credited mobile […]

Performance marketing

Ahead Of IPO, GM Drops Facebook Ads; Forrester Warns Other Companies May Follow

It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors has decided to stop advertising on the social networking giant, citing concerns about the site’s effectiveness. Meanwhile, a Forrester analyst says other companies are having doubts The GM news comes from a Wall […]

Marketing management

Reports: Yahoo CEO Blames Recruiter For Resume Error

Yahoo CEO Scott Thompson, who has been accused of fudging his resume by adding a computer science degree when he had none, told the company’s board yesterday that he never provided Yahoo with a resume, according to a report by Reuters. Instead, the executive search firm that presented him to Yahoo prepared a package that […]

Performance marketing

Report: July Release Of Foursquare App To Include Personalized Coupons

Social check-in service Foursquare will start displaying personalized coupons as a part of its application in July, according to a report in the Wall Street Journal. When the start-up releases the next version of its mobile app, it will include functionality that displays promoted personalized local specials purchased by advertisers. For merchants, offering specials is […]

Marketing operations (MOps)

MySpace Settles FTC Charges Related To Sharing User Data With Advertisers

Social network MySpace told users it wouldn’t share personally identifiable information (PII), but then it gave advertisers individual Friend IDs that could be easily connected with user profiles and the information publicly posted there, according to the Federal Trade Commission. The agency says MySpace also incorrectly told users it complied with the U.S.-EU Safe Harbor […]

Marketing management

CEO Resume Flap Brings More Disarray At Yahoo

It’s a critical time for Yahoo, as the company tries to get back on track with a new CEO after recent layoffs and years of challenges. Now, it turns out this new CEO, Scott Thompson, came in with an inaccuracy in his resume — his bios in various places claimed he had a computer science […]

Performance marketing

LinkedIn To Acquire Slide Share For $118M, Reports Revenues Of $188M In Q1

Professional social network LinkedIn today announced it has agreed to acquire presentation sharing service SlideShare for $118 million in stock and cash, while also reporting earnings of $5 million on revenues of $188 million in the first quarter. Analysts had only expected $179 million in revenue. The SlideShare acquisition will help LinkedIn add additional features […]

Performance marketing

Yahoo Rolls Out Small Business Marketing Dashboard

Though Yahoo has handed over its search and PPC advertising business to Microsoft, the company still provides services to small businesses such as web hosting. ecommerce through Yahoo stores, and domain registration. As part of its suite of tools, the company today rolled out a small business marketing dashboard — meant as a one-stop shop […]

Performance marketing

Report: Foursquare Plans Ad Platform Launch In June

Location-based check-in service Foursquare is planning to launch an advertising platform this summer, according to an Ad Age article citing “a person familiar with the matter.” According to the report, the new functionality will be a part of the company’s merchant platform, which currently allows businesses to claim their profile on the service and offer […]

Customer experience

Google To Back Branding Measurement Standards With “Brand Activate”

Citing the conventional wisdom that a lack of branding impact metrics is hindering ad dollars from moving online, Google today unveiled an initiative it’s calling “Brand Activate,” which involves the adoption of branding-oriented metrics and the roll-out of tools to measure them across its product portfolio. The initiative gives a strong push to industry-wide standards […]