New Google Analytics Interface Becomes Standard
There’s no turning back now. A little over a year after introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version. The new GA, which is built on an entirely new platform, includes the user interface changes first announced last May. In addition, […]
Pamela Parker on July 18, 2012 at 1:32 pm | Reading time: 1 minute
There’s no turning back now. A little over a year after introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version.
The new GA, which is built on an entirely new platform, includes the user interface changes first announced last May. In addition, it features a number of new reports unveiled since, including:
- Real-time stats
- Multi-channel funnels
- Load-time measurements
- Social reports (including on backlinkURLs)
- Mobile reports
- Flow map visualizations and
- Content experiments
The additions to Google Analytics have been generally positively received by the web marketing community.
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