New Google Analytics Interface Becomes Standard

There’s no turning back now. A little over a year after introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version. The new GA, which is built on an entirely new platform, includes the user interface changes first announced last May. In addition, […]

Pamela Parker on July 18, 2012 at 1:32 pm

There’s no turning back now. A little over a year after introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version.

The new GA, which is built on an entirely new platform, includes the user interface changes first announced last May. In addition, it features a number of new reports unveiled since, including:

Real-time stats
Multi-channel funnels
Load-time measurements
Social reports (including on backlinkURLs)
Mobile reports
Flow map visualizations and
Content experiments

The additions to Google Analytics have been generally positively received by the web marketing community.

About The Author

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.