Our guide to Identity resolution, management and related privacy issues including compliance, third-party integrations and the benefits of an identity management platform.
Interest in ABM is surging as technologies to target key accounts improve and relevant data becomes more accessible.
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Digital asset management (DAM)
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Digital asset management (DAM)
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Digital asset management (DAM)
Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
Content management systems (CMS)
The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Marketing work management buyer's guide
There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI.
A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors.
AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Don't forget to ask vendors about reporting, integrations, new genAI features and support before moving on to the negotiations and purchasing stages.
Once you've chosen a short list of vendors and scheduled demos, think about the questions to ask them.
Identity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer.
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors theses questions.
Here are some questions to ask to determine if your organization can benefit from this software adoption.
Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps.
11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase.
Marketing automation buyer’s guide
The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don't end there.
Email marketing and the software that supports it are well-established, but that doesn't mean the space is standing still. Generative AI is having an impact.
While CDPs have long had AI "behind the scenes," the integration of genAI is spurring vendors to add many new features and abilities.
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
Plus 15 questions to ask customer references about their experience with account-based management solutions.
Marketing attribution & performance management buyer's guide
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here's how to know if you need one.
Marketing attribution & performance management buyer's guide
MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
Customer journey orchestration
Important steps to take and questions to ask when narrowing the CJO field.
Customer journey orchestration
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Customer journey orchestration
Here are the goals and core capabilities of customer journey orchestration solutions.
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
Let's dive into the main capabilities and leading benefits of identity resolution platforms.
Digital experience platforms buyer’s guide
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Digital experience platforms buyer’s guide
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
Digital experience platform (DXP)
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Conversion optimization platform buyer's guide
Have these questions ready for vendors, internal stakeholders and technology customers.
Conversion optimization platform buyer's guide
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.