Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
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Pamela Parker's latest articles
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What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Digital asset management (DAM)
20 questions to ask DAM software vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
Content management systems (CMS)
What is a headless content management system?
The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Marketing work management buyer's guide
What is marketing work management?
There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI.
The customer data platform market
A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors.
How ABM systems are evolving to meet changing B2B buying behaviors
AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it.
24 questions to ask identity resolution vendors during a demo
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Questions to ask email marketing platform vendors
Don't forget to ask vendors about reporting, integrations, new genAI features and support before moving on to the negotiations and purchasing stages.
20 questions to ask customer data platform vendors during the demo
Once you've chosen a short list of vendors and scheduled demos, think about the questions to ask them.
Does your organization need an identity resolution platform?
Identity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer.
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption.
How AI is making identity resolution platforms more effective
Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps.
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11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase.
Marketing automation buyer’s guide
Does your organization need a marketing automation platform?
The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don't end there.
How generative AI is impacting email marketing software
Email marketing and the software that supports it are well-established, but that doesn't mean the space is standing still. Generative AI is having an impact.
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While CDPs have long had AI "behind the scenes," the integration of genAI is spurring vendors to add many new features and abilities.
How to decide if you’re ready for an ABM solution
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24 questions to ask ABM vendors before signing the contract
Plus 15 questions to ask customer references about their experience with account-based management solutions.
Marketing attribution & performance management buyer's guide
How to decide if you need a marketing attribution and performance management platform
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here's how to know if you need one.
Marketing attribution & performance management buyer's guide
What are marketing attribution and performance management platforms?
MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
9 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
Customer journey orchestration
Questions to ask vendors before buying a customer journey orchestration solution
Important steps to take and questions to ask when narrowing the CJO field.
Customer journey orchestration
How to decide if you’re ready for a customer journey orchestration solution
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Customer journey orchestration
Customer journey orchestration. What is it and how does it work?
Here are the goals and core capabilities of customer journey orchestration solutions.
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Does your marketing team need an SEO platform?
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What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
A guide to how email marketing platforms help brands succeed
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
What can identity resolution platforms do for marketers?
Let's dive into the main capabilities and leading benefits of identity resolution platforms.
Digital experience platforms buyer’s guide
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Digital experience platforms buyer’s guide
Does your marketing team need a digital experience platform (DXP)?
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
Digital experience platform (DXP)
What is a digital experience platform or DXP and is it the future of content management?
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Conversion optimization platform buyer's guide
Questions to ask about conversion optimization platforms
Have these questions ready for vendors, internal stakeholders and technology customers.