Google Analytics Updates iOS App, Version 1.2 Out Now
Release notes list a handful of upgrades, including date range comparisons.
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Matt McGee's latest articles
Shocking! Clickbait Headlines May Be Ruining Your Email Marketing
Study finds that consumers are less likely to open emails with words like "shocking" and "secret of" in the Subject line.
Up Close With Amazon Echo: It’s Early, But This Personal Assistant Shows Promise
Comparisons to Siri, Cortana and Google Now don't fit. Echo isn't as developed as those and serves an entirely different use case.
WordPress Issues 4.2.1, Another Critical Security Update
The second security update in a week is now available.
WordPress 4.2 Now Available, Speeds Up Publishing & Sharing
Latest version includes updates to Press This, streamlined plugin updates and more.
Online Retailers Planning To Move Martech To The Cloud [Survey]
Web hosting, inventory management and other technologies are popular choices for moving to the cloud, but security remains a top concern.
WordPress Releases Version 4.1.2, Calls It A “Critical Security Release”
WordPress webmasters advised to upgrade immediately to prevent anonymous users from compromising websites.
Google Makes TrueView Ads Available For Programmatic Buying In DoubleClick
Ad format will be available "in the coming months" to all DoubleClick advertisers.
ICANN Asks U.S., Canadian Governments If .sucks Is Breaking Laws
Vox Populi CEO, whose company is operating the domain, says company hasn't broken any laws or violated ICANN rules.
Google, Apple, Facebook & Microsoft Among Major Brands Buying .sucks Domains
Controversial new domain costs $2500 per year for trademark holders. Microsoft confirms registrations, says it has no plans to ever use its domains.
Dell At MarTech Conference: Customer Experience Must Drive Marketing Technology Decisions
Corey Craig explains how Dell created its Solutions Nurture platform to provide content at pain points in customer journey.
At MarTech Conference, Aetna’s MTO Says Marketing Technology Can’t Exist In A Silo
Aetna's head of marketing technology explains how to build a marketing technology organization from the ground up.
Amazon Launches Home Services, Potential Challenger To Yelp, Google & Others
E-commerce giant vets local service providers, lets consumers hire and review them, includes Amazon Happiness Guarantee as part of sale.
Verisign: .Com Domains Have More Click Appeal In Search Results
Consumers prefer to click on search results with a .com domain rather than a new domain, according to Verisign-funded research.
Facebook Launches App Analytics At F8 Developers Conference
New tool is free for app developers and one of several announcements as F8 conference begins.
89 Percent Of Companies Using Content Marketing Say It Works [Survey]
Ascend2 Content Marketing Trends Survey also looks at effectiveness and difficulty of using different types of content.
Watch Out, Brands: The Controversial .Sucks Domain Is Almost Here
Early registration begins later this month, but brands that want to register their trademarked names before the general public will pay a hefty price.
Google Is Most Talked About Brand Online, But Disney Is Most Loved [Study]
Infegy tracks billions of online conversations to determine most popular brands based on online conversations and sentiment.
US Spending On E-Commerce Platforms To Reach $2.1 Billion By 2019 [Forrester]
Forrester estimates a 12% compound annual growth rate and 75% growth in platform spending by the end of the decade.
50 Percent Of Ad Agencies Not Sure They’re Getting Good ROI From Online Video Ads
Majority of agencies surveyed also say video ads don't always reach the intended target audience.
2015 Hashtag Bowl Winners: Congrats To Facebook, McDonald’s & Bonobos
We've analyzed the Super Bowl social activity and named the three winners from the 2015 Hashtag Bowl.
Almost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It Works
But many cite "complexity" of tools as one of the biggest challenges in using marketing automation.
Budweiser Takes Top Online Honors For Super Bowl Ad Activity
Unruly, iSpotTV both declare "Lost Dog" the top online performer among Sunday's Super Bowl commercials.
Lowe’s Will Run Two Super Bowl Ads On Instagram [Report]
Other major brands also planning to buy video ads for Sunday's Super Bowl.
Help Wanted: We’re Hiring An Associate Features Editor
Applications are now being accepted for a new, full-time position on our growing editorial team!
Parse.ly Launches New Analytics Platform With Visitor Engagement & Retention Data
Publishers are increasingly looking past clicks and pageviews to focus on deeper, attention-based data.
Super Bowl Highlights Will Show In Google’s Search Results
NFL, Google announce deal to show NFL videos in Google search results and on the NFL's new, official YouTube channel.
Game On: The 2015 Marketing Land #Hashtag Bowl Is Coming Soon
For the fourth straight year, we'll be tracking social media visibility in Super Bowl TV commercials. Here's what to expect from that and all of our pre-game and post-game marketing coverage.
Two Days Before AFC Title Game, Indianapolis Colts Takes Its Website Down
Brilliant? Stupid? Colts.com goes dark, but a call-to-action for mobile might be the real winner this weekend.
Google Glass Is Dead? Google Glass Is Reborn? Yes. Both.
Current device won't be sold after next week as Google promises future versions "when they're ready."
Google Opens Its Domain Registration Service To All U.S. Users
Established registrars offer more services for power domainers, but Google is targeting the small business owner with basic services.
Google, Samsung Make Top Brands List For Video Advertising
Google and Samsung are among the best brands in the crowded and competitive field of video advertising. Those two companies are among the twenty to make the annual Ace Metrix Brands of the Year list, which is based on the video analytics firm’s “Ace Score” measurements. The full list of top brands covers a wide […]
Marketing Land’s Top 10 News Stories Of 2014: Facebook Layout Changes, Oscar Selfies, CIA Tweets & More
Our look at the most popular news stories we covered in 2014 kicks off two weeks of year-in-review lists.
E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”
Yesmail says "Cyber Week" may not have created a sense of urgency in shoppers.
If Twitter Is The News King, Is Instagram Really A Threat?
Twitter co-founder doesn't "give a s**t" about Instagram's higher user numbers, while Instagram promises to improve search for breaking news images.
5 Great Takeaways From The “Tweeting For Champions” Keynote At SMX Social Media [VIDEO]
The Boston Red Sox and Los Angeles Kings talk about how they prove social media ROI, the value of listening and replying on Twitter and what makes a great social media brand.
Black Friday Starts Today On Amazon.com
You may have heard a few recent comments from the retail and ecommerce industry about turning Black Friday into a shopping event that runs for the entire month of November. Leave it to Amazon to take the first step in that direction. On Amazon.com, Black Friday began today — a full week early — and […]
Flickr Opens Photo-Selling Marketplace With Select Photographers
Flickr has invited a select number of photographers to begin selling photos via the Flickr Marketplace. The Marketplace opened this past summer to help connect photographers with photo licensing opportunities, but only now is it opening up to direct photo sales to general consumers. Flickr has hand-selected both the photographers that are able to sell […]
#TwitterFirsts Hashtag Unearths Gems Found Via The Improved Twitter Search
Twitter users are digging into the service’s improved searchable archive of every tweet ever posted publicly, and they’re using the hashtag #TwitterFirsts to document some of the unique tweets they’ve found. Here are some of the more interesting things you’ll find by browsing that hashtag: Twitter co-founder Evan Williams was the first person to tweet […]
Facebook Groups Now Has Its Own App, But Users Don’t Have To Download It
The appification of Facebook continued today with the launch of a separate app for Facebook Groups. The free app is available today worldwide for both Android and iOS, and lets users interact with groups they’re already in, as well as create new groups and get recommendations for groups they might be interested in. Facebook says […]