Google Makes TrueView Ads Available For Programmatic Buying In DoubleClick
Ad format will be available "in the coming months" to all DoubleClick advertisers.
Google has announced plans to make its TrueView ad format available for programmatic video buying in the DoubleClick Bid Manager.
Major brands like Nestle, Netflix and others have already been testing the technology inside DoubleClick and — according to Google’s announcement — are seeing success. Google says TrueView will be available to DoubleClick clients “in the coming months.”
In the coming months, marketers and agencies will be able to buy the TrueView choice-based video ad format on a cost-per-view (CPV) basis through DoubleClick Bid Manager. This is the first time TrueView has been available outside of AdWords, allowing DoubleClick clients to take advantage of features like cross-campaign frequency capping, unified audience insights, measurement and billing across campaigns.
TrueView is a cost-per-view (CPV) video ad format that gives viewers the choice to watch an ad or not, and only charges advertisers when viewers watch an ad. Earlier this month, Google announced that all of the Interbrand Top 100 global brands have run TrueView ads in the past year.