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MarTech » Customer & Digital Experience » Lowe’s Will Run Two Super Bowl Ads On Instagram [Report]

Lowe’s Will Run Two Super Bowl Ads On Instagram [Report]

Other major brands also planning to buy video ads for Sunday's Super Bowl.

Matt McGee on January 30, 2015 at 7:01 pm
Ken Wolter / Shutterstock.com

Ken Wolter / Shutterstock.com

Lowe’s Home Improvement has bought two video ads that will run on Instagram during Sunday’s Super Bowl, and other advertisers are also planning to do the same, according to Adweek.

The Lowe’s ads will follow an already successful formula for the company: They’ll be made using Instagram’s Hyperlapse feature, much like the #LowesFixInSix videos that Lowe’s produced last month. This new campaign, Adweek reports, will use the #Hypermade hashtag to show small home improvement projects related to Super Bowl parties.

Adweek says Lowe’s won’t be alone this weekend. Brands like Pepsi, Coca-Cola and Dove Men+Care will be buying Instagram ads to help support bigger campaigns on Facebook and TV.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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