Soapbox: AI will help marketers focus on being human again
By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and serving customers.
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Marketing Technology's latest articles
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing prejudice.
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected TV.
10 Lessons from 10 years in marketing and 10 in sales
A Salesforce VP shares his insights into how valuable it is when sales and marketing teams align to work toward common goals.
It’s time to change your content marketing workflow
Enroll in the recently launched free academy.
Back to Basics: Personalization only adds value if you do it right
While personalization can be tremendously valuable, it has to be relevant in your user’s journey.
4 ways to stand out in a crowded martech landscape
Live Webinar: Thursday, October 3, at 1:00 PM ET (10:00 AM)
Are you a member of the MarTech community? Check out the Manifesto and find out
“Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars. Last year, we wrote the Martech Manifesto as a rallying cry for this community: Senior-level marketers who are passionate about exploring the […]
Don’t forget to take the Digital Work Crisis survey!
Are you overwhelmed with technologies and automated processes that were designed to make your digital work life *easier* – but don’t? Do you dream of the day when you don’t have to do a manual data upload – because the software has *finally* been properly integrated? You’re not alone. And we want to hear from […]
Secure your seat at MarTech! Best rates expire Saturday
Marketing technologies and operations are maturing at lightspeed. It’s no surprise that organizations are struggling to keep up. For senior marketing leaders like you, connecting strategy, technology, and talent that drives results is expected on demand, not in some far off, hypothetical and mythical future. Attending MarTech® will inspire you with fresh approaches and equip you with the […]
Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard look at how to leverage martech and take your […]
‘Martech’ is more than software. It’s a tribe. Join us in Boston.
“Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the imagination and enables the possible: silos come down, agility increases and customer satisfaction soars. Join the community of marketing leaders who share this “grand view” at MarTech®, October 1-3 in Boston. You’ll hear more than 60 keynotes and […]
Connect with passionate marketers — rates increase next week!
There are others like you. We’ve met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get results. Discover, learn and connect with them at MarTech® October 1-3 in Boston. MarTech delivers […]
You’ll love what the MarTech agenda has to offer
Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you’ll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from dozens of vendors, structured and unstructured networking and much more. Join us October 1-3 in […]
Sneak peek: MarTech agenda highlights just for you
Grab your hard hats — You’re entering a construction zone. Scott Brinker, the architect of MarTech®, is hard at work building out a new agenda for our next event happening October 1-3 in Boston. The blueprints are drawn, materials delivered and foundation poured. We can’t cut the ribbon quite yet, but we can share some […]
Here’s what people are saying about MarTech
Your final chance to attend MarTech® this year is October 1-3 in Boston. Join us for three unforgettable days of expert-led presentations, inspirational keynotes, awesome networking, scores of exhibitors and actionable takeaways! But don’t take it from us… attendees, speakers and exhibitors rave about MarTech: “Whether you’re in marketing, sales, or IT, it’s a great […]
Our MarTech recap will make you want to come to Boston
It’s been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It’s time to get pumped for our next MarTech show! We’re returning to Boston October 1-3. Registration is open, and […]
Last chance! MarTech kicks off one week from today
It’s finally here! MarTech® takes place next week — April 23-25 — in San Jose. If you’re responsible for leveraging marketing technology to drive growth, profitability and extraordinary customer experiences, you don’t want to miss this event! You’ll have a terrific experience at MarTech. Here’s why: MarTech connects the dots “I find this the only […]
Don’t miss out on special MarTech rates, expiring Saturday
Unlock 40+ sessions, 45+ experts, 100+ exhibitors plus $350 in savings!
MarTech All Access passes are here. Snatch yours up now & save $500!
MarTech® is the conference for executives and senior practitioners at the intersection of marketing, technology and management. Join us April 23-25 in San Jose. You’ll walk away with the insights, intelligence and strategies needed to drive digital transformation and improve customer experiences. Buy your All Access pass now to secure a seat at MarTech! With […]
MarTech’s Guide to GDPR — The General Data Protection Regulation
The General Data Protection Regulation (GDPR) is a European Union (EU) regulation that governs consumers’ private information. It came into full force in May 2018, and it could have a big effect on how businesses all over the globe handle privacy. The GDPR puts regulatory teeth into longstanding governmental guidance about how EU member states […]
What’s better than a marketing tech stack? Your marketing org stack
We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code), with a little friendly competition and trophies […]
8 reasons to attend MarTech this October in Boston
Attending industry conferences is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. The MarTech conference is no exception! Let’s count down the top eight reasons why you should join us in Boston this October 2-4: 8. MarTech connects the dots “I find this the only conference that […]
Vote for your favorite #MarTech Hack to win a Hackie Award at the MarTech Conference
The entry period for the 2017 Hackie Awards presented by the MarTech Conference is now officially closed. If you haven’t done so already, now is the time to cast your “social vote” for your favorite marketing technology “hacks” submitted over the last few months. The amount of martech knowledge sharing across all the entries has […]
See who attends MarTech… and why you should too!
One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities. In fact, nearly 70% of […]
How to drive digital transformation strategy in a rapidly evolving technology environment
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
6 areas to make your martech stack work with people, processes and data
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights
MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to […]
How to hack a technology stack for local presence management
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
How one marketing agency hacked Alexa to deliver on customer experience
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
How Act-On used marketing automation to create a persona driven marketing organization
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
How to pair multi-channel attribution with lead scoring to improve marketing ROI
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
A CMO’s guide to integrating marketing technologies
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Beacons & Bacon: 8-step data strategy to hack any customer experience
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
How the MarDev toolchain became the new DevOps for Marketing
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Last call for entries in the 2017 Stackie & Hackie Awards
Microsoft's submission set the bar high, but there will be 5 Stackie Award & 3 Hackie Award winners named at MarTech Conference in San Francisco. Submit your entry by March 31!
How leading marketing executives tackle martech
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Rapid prototyping and MVP development are key to martech success
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
A customer-centric approach to building marketing and sales stack
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.