New study from Pega shows consumers don’t trust artificial intelligence
The recently published report points to the lack of empathy exhibited by AI as driving force behind mistrust.
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Jennifer Cannon's latest articles
IAB releases Augmented Reality for Marketing playbook
The newly published resource provides a framework for brands, agencies considering AR.
IBM brings AI-enabled chatbots to display ads with Watson Ads Builder
The software is designed for digital marketers to create and implement rising technologies.
Low-code blockchain platform announced at Salesforce TrailheaDX 2019
The solution simplifies development with an interface built for non-developers.
Marketing to the managed inbox: Why digital marketers need to own deliverability
Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing.
Qualtrics and Adobe add new integration for improved data and customer experiences
New extension seeks to help digital marketers better understand consumer behavior to improve digital experiences.
Can CCPA, GDPR compliance help marketers exceed consumer expectations?
Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better customer outcomes.
Salesforce launches new Datorama marketplace with marketing intelligence at the forefront
Apps developed in the new Datorama platform will also be available to customers in the Salesforce AppExchange.
Dialpad announces AI-driven solution for call analytics
The solution provides tools for measuring customer sentiment, among other important call metrics.
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and Europe.
Could machine learning solve attribution challenges?
Maybe not, but your team still needs to be able to confidently track ROI and communicate value to your organizational leaders.
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered by […]
Beyond call tracking: Measuring sentiment for marketing success
Customer sentiment analysis is becoming a key function of call tracking systems.
Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics
For digital marketers involved in their organizations’ ecommerce efforts, chances are you are using sales channels like Amazon and Google. For those of you currently using Adobe Commerce Cloud (formerly Magento Commerce), omnichannel sales — and all the digital marketing collaboration that goes into it — might become easier to manage, thanks to new integration […]
Mailchimp set to launch full-service marketing platform
The application has plans to evolve into more than just an email platform.
Chatbots could drive $112 billion in retail sales by 2023
Chatbots are forecasted to draw sales from other marketing channels and drive major savings for retailers.
Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and decide which channels and platforms to use to reach them. We are continually adapting to support dynamic business goals and increasingly investing in martech to execute. We focus on driving value by […]
The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages
ChatConnect is designed for hospitality and tourism destinations.
Salesforce announces Pardot Business Units for enterprise marketers
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an enterprise. The solution, announced Monday, aims to provide agile functionality and analytics to global marketing teams for account-based marketing efforts. The tool leverages Pardot Einstein, Salesforce’s AI, seeking to help sales and marketing teams […]
Impartner launches a partner relationship management solution for Microsoft Dynamics 365
The integration with Microsoft's CRM is designed to provide a holistic view of direct and indirect sales channel performance.
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely grant third parties access to first-party data, share sensitive information and manage regulatory compliance without the threat of exposure to security risks. Why we should care The experience economy is rapidly expanding as more […]
Salesforce will acquire Salesforce.org for $300 million
The deal could drastically redefine the relationship between Salesforce and its nonprofit customers.
What Stackie winner Airstream learned from communing with its stack
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations teams.
3 methods to test your email segmentation and increase conversions
In our hyperconnected email landscape, the right audience segmentation can make or break your campaign success. Communicate to the people who want to hear from you by digging into past metrics – three different ways.
CMOs spent 29 percent of 2018 marketing budget on marketing technology
Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend Survey:
Marketing technology grabs 29 percent of 2018 CMO budgets, survey says
Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend Survey:
IBM to sell Watson Marketing, commerce solutions to Centerbridge Partners
The private equity firm plans to launch a new company that will deliver a comprehensive portfolio of solutions for marketers and advertisers.
WhatsApp Business App rolling out to iOS globally
The solution for businesses to communicate with WhatsApp users is now available on Android and iOS.
Lytics announces Audience Discovery, predictive-modeling for hyper-segmentation, personalization
The solution analyzes behaviors that precede conversion actions to identify granular audience targets.