Google to shutter Google+ following undisclosed data exposure
The final closure will happen in August 2019, but few marketers will suffer as a result.
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Greg Sterling's latest articles
IRI to help Google measure offline sales impact of YouTube ads
Company will provide anonymous loyalty card and point-of-sale data to Google.
California’s new bot law forces companies to tell you when you’re interacting with a machine
The law goes into effect on July 1, 2019 and will likely have national implications.
Forecast downgrades 2018 Snap ad-revenue outlook by 36 percent
eMarketer says Snap will see $662 million in ad spending this year, down from the previously expected $1 billion.
Pew: Internet adoption, social media usage have been flat since 2016
While the overall numbers have peaked, there is still growth and change within categories.
Adobe bringing digital targeting, measurement capabilities to Linear TV
Partnership with Placed enables offline visits to be linked to TV ad exposures.
Attorneys General take aim at tech companies with potential multistate action
The Tuesday meeting in Washington made an inquiry into questions of antitrust and consumer data privacy more likely.
Amazon’s Alexa finds its business model: in-skill purchases
Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa.
Customer relationship management (CRM)
Salesforce launches Einstein Voice for ‘conversational CRM’
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers.
Conductor CEO Besmertnik discusses vision of ‘ethical marketing’
To win as a marketer in the long term, you have to 'remember the people on the other side of the screen,' he says.
Amazon launches a dozen new devices to put ‘Alexa everywhere’
Company is in a race with Google to control the smart home.
Report: Digital now makes up 51% of US ad spending
Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders.
Survey surprise: 90% of consumers report being brand-loyal
Product quality was the leading factor, but great customer service barely registered as a loyalty driver.
Facebook job ads excluded women, ACLU complaint says
Federal complaint alleges that roughly 10 employers targeted job ads to male candidates across a range of openings, from construction labor to police work.
Report: Connected TV impressions have grown 106% since 2016
CTV may help realize brand marketers' long-held dream of 'addressable TV.'
Report: Retailers should invest in better service, faster checkout for stores
Quick checkout and 'exceptional' in-store service represent a winning combination according to GroundTruth consumer survey.
To demystify location data, Unacast offers ‘Clear View Transparency Pledge’
Unacast hopes to unlock the 'black box' of location.
Report: Arizona attorney general investigating Google location tracking
Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies.
Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign
Nike success may embolden other brands to take stronger social and political positions.
Adobe: 47% of smart speaker owners using device in shopping process
Another survey finds significant numbers of consumers using smart speakers for product research and purchases.
US Chamber of Commerce calls on feds to preempt CA privacy law
Pressure is building from business interests for new federal privacy legislation.
Virtual reality enters its ‘trough of despair’ as shipments decline
It wouldn't be fair to say VR is dead, but from a consumer electronics perspective, it's not far from it.
Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI
Pandora seeing higher ad spending for campaigns that include offline measurement.
Pew survey finds marked decline in Facebook user engagement since March
Just over half have also adjusted their privacy settings.
Opinion: Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd?
The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences.
Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality
Even though it was happening to some degree before this year, the activity has picked up since the FCC decision to change the rules.
US senator calls on FTC to open new antitrust investigation against Google
Anger at Google on the right and within the administration may tip the balance of opinion toward a new inquiry.
Google expands Assistant device network, adds polyglot support
Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances.
Two French location data companies receive GDPR consent warnings
The companies were obtaining user location data from app publishers, but consumers were not told about that usage.
Beacons are alive and well in the enterprise
Estimote launches new LTE beacon for unglamorous but important enterprise uses such as asset tracking in the supply chain.
Dstillery’s new Dscover Maps bring data visualization and location insights to brands
Not the first such product to market, Dstillery argues it has more and cleaner data than rivals.
Survey: Teens cutting back on mobile screen, social media time
A majority of teens said they're consciously reducing social media, video games and mobile phone time.
Chrome browser to update to material design ‘across all operating systems’
Reportedly, the changes will be most pronounced on iOS.
Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking
A lawsuit filed last week and a request for the FTC to enforce a consent decree both stem from the AP story about location tracking.
Europe to punish sites for not removing ‘illegal content’ within one hour
Regulations set to be published must be approved by the European Parliament and then EU member states.
Report says Google to launch own smart display in time for holidays
Google has the chance to get it right where Amazon and others have so far failed.
Google clarifies it does capture location data after Location History is turned off
The company issued a correction on a help page following a story by the AP.
Who’s really winning the smart speaker market, Amazon or Google?
Estimates released today by Canalys are very different from figures that Strategy Analytics also published this week.
Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?
Awkward at launch, let's hope they can make assistant "interoperability" better.
Report: Google continues to gain global smart speaker share
Amazon is still the global leader, but its market share has been eroded by new competition. In the US, it still has a 70 percent share.