Gen Z shoppers offer new hope for the mall
76% believe physical stores provide a better shopping experience.
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Greg Sterling's latest articles
Smart speakers, smartphone shipments heading in opposite directions
Smart speakers up 131% globally, smartphones 'in freefall' says analyst firm.
As CCPA deadline approaches, only 14% of enterprises fully compliant so far
Also, 71% of respondents said their spending would exceed $100,000; 39% said it would be more than $500,000 and 19% said it would be more than $1 million.
Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud
Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates.
Location intelligence companies react to new Android privacy controls
The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses.
Google bringing new Shopping experience with personalization, local and better checkout to U.S. next
The redesign and new features aim to lure shoppers away from Amazon.
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
As part of broader privacy push, Google gives users more control over location data
A new 'while in use' location setting comes to Android, which will have ripple effects on advertising.
Google Nest Hub Max: A new weapon in the smart home battle against Alexa
The $229 device could become a big hit, paving the way for more user engagement and monetization.
Reported Google browser change could be final death blow to cookies
New consumer controls over cooking tracking on Chrome may be announced at Google I/O.
WhatsApp future vision: ‘Private commerce’ and payments
Facebook introduces Business Catalog for WhatsApp to showcase products.
Privacy could be hurting Facebook Portal sales
The devices don't appear to have sold well; is it competition or privacy -- or both?
Factual releases ‘Measurement Intelligence’ for offline conversions and emerging channels
The company says it has deeper insights and works across channels, including CTV/OTT.
Why Netflix may have to introduce ads and how TV is becoming a programmatic medium
Audience segmentation, targeting and (offline) attribution are increasingly available for 'TV inventory.'
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data use.
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data use.
Consumers largely unaware of fake reviews problem on Amazon
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon reviews.
Walmart doubles down on voice grocery shopping with Google Home
The capability will work on any device with the Google Assistant and is targeted to regular Walmart shoppers.
Report: Facebook the top network for app-installs, Google, Apple follow
AppsFlyer also says that app-install fraud is 30 percent across the industry.
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored billboards.
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Surveys suggest there's still considerable room for growth.
Report argues location data is key to better mobile programmatic outcomes
Simpli.fi says pre-packaged audience segments have significant limitations.
IAB tells Congress to pass broad privacy legislation, but outlook is mixed
Though there is urgency to avoid a 'patchwork' of state privacy laws, action before 2020 election appears unlikely.
Facebook offers Android users iOS-like control over background location tracking
New settings will enable users to have finer control over Facebook's collection of location data when the app is not in use.
83% of consumers now aware of marketers tracking their locations — study
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal data.
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind.
Google rolls out ‘interpreter mode’ for Home and smart displays
Users invoke the feature in one of several ways and it keeps going until you verbally turn it off.
Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates
Teemo says that transparency gives consumers a sense of control and they respond positively as a result.
Super Bowl ads show Alexa as part of daily life
Brands were using virtual assistants to sell their' products during the big game, though assistants have yet to materialize as a marketing channel themselves.
Marketing trade associations ask CA attorney general to ‘clarify’ CCPA provisions
The letter calls for more nuanced 'opt-out' data collection practices to enable consumers to trade or sell their personal data.
YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift
A new machine-learning model points to the future of measurement.
Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain
Mobile location data reveal shopping patterns and competitive insights that marketers can exploit.
Slow pages hurt conversions, but marketers aren’t in a hurry to fix them
Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey.
Google Chrome API changes may disable most ad blockers
The company says the changes are about page speed, security and user privacy; critics are more cynical about Google's motives.
Google slapped with $56.8 million fine for GDPR consent violations
The French privacy regulator said Google did not prominently disclose required information to users or validly obtain their consent for ad targeting.
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Notification opt-in and engagement rates are growing according to internal company data.
WordPress, Google team on new CMS and monetization for local news publishers
The platform will offer "out-of-the-box integrations" with various ad and subscription systems, including Google's.
Mobile carriers end data sharing with location aggregators; should marketers worry?
Carriers are not the only sources of location data; their moves won't be a significant blow to the ecosystem.
Square rolls out in-app payments mobile SDK
Company says it's now the only 'first party omni-channel payments platform' for in-store, online and in-app.
Cuebiq, Verve-HERE announcements show utility of location as targeting, attribution tool
Cuebiq announced linear TV offline attribution; Verve and HERE are working on bringing digital OOH to in-car infotainment systems.