Want better email results? Start with your data.
Get four actionable steps for creating a robust email data strategy and examples of successful data-driven personalization.
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Edna Chavira's latest articles
Project and workflow management
Managing complex marketing campaigns
Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact.
Personalize your marketing without compromising privacy
Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.
Make 2025 the year your video creative shines
Join our webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
Start 2025 with smarter, more impactful email marketing
With the new year just weeks away, now’s the time to fine-tune your email marketing strategy
Marketing artificial intelligence (AI)
How AI is radically reshaping marketing budgets
Join us for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)
Optimization and personalization
Elevate your data strategy: From cookies to universal consent and preferences
See how cookie preferences and first-party data converge to form unified customer profiles.
Get ready for 2025 with insights from industry leaders
The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.
Get more out of your webinars and virtual events with 24/7 engagement
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
How content is critical to a winning ecommerce strategy
Get winning strategies for product discovery, driving traffic, and personalization
Use AI to supercharge your ABM campaigns
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
Compare top marketing automation platforms: A guide for new users and potential upgraders
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
The ultimate consent strategy for maximizing customer opt-ins
Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and strengthens user trust.
Drive ecommerce growth with proven personalization strategies
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty.
Marketing artificial intelligence (AI)
Use DAM and AI to keep up with content demands
Explore emerging AI trends and practical applications for enhancing digital asset management.
Mastering email campaign execution
Don't miss this opportunity to learn how to create more effective and engaging emails.
Improve your website’s accessibility in just three months
Discover how to balance ideal web accessibility standards with practical implementation
Could your marketing automation be doing more?
Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.
Transform content creation with AI and automation
Unlock new possibilities for efficiency and impact.
Content management systems (CMS)
Future-proof your content strategy
Learn how to optimize your content for maximum impact
The quickstart guide to marketing automation
Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business .
Data strategies for unlocking customer lifetime value
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
Marketing artificial intelligence (AI)
Unlocking the full potential of GenAI in marketing
Why data and analytics are the foundation of successful GenAI implementation.
Data management platform (DMP)
Is bad customer data sabotaging your marketing efforts?
Tired of dirty data? Discover the power of data standards.
Target audiences precisely to maximize reach and reduce spend
Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.
The path to personalization: A roadmap for marketers
There's a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?
Cut through inbox clutter with personalized, high-impact email
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
Accessibility matters: Strategies for building an inclusive brand
Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.
The future of marketing is social
Learn how a strategic approach to social media can help brands drive significant bottom-line results
Sponsored White Papers & Webinars
The future of first-party data and why it will be critical
Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights.
Marketing artificial intelligence (AI)
Flex your content management for scalability and hyper-personalization
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
Turn data into meaningful customer moments with Salesforce
Unify customer data into a single view to drive true personalization without relying on third-party tracking.