What is personalized marketing and how is it used today?
How personalization tactics can transform campaigns, plus the future of personalization in a time of increasing privacy concerns.
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Corey Patterson's latest articles
What is customer experience and why does it matter?
Learn what customer experience is, why it's important, and how you can improve it for your customers.
Why clean data is key to organizational success
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
How ABM strategies can accelerate marketing and sales velocity
ABM has the potential to improve both marketing and sales operations.
Why event technology is critical to marketing success
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.
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Our team members share a passion for marketing and the technologies that help brands succeed. Here are the people who make it all happen!
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3 ways to optimize first-party data collection
First-party data is more important than ever in a digital-first world.
How connecting customer data drives personalized experiences
Without a full view of customer data, marketers will have a hard time improving brand experiences.
Jodi Cerranti Gives 3 Effective ABM Strategies at MarTech Spring 22
The best ABM strategies go beyond targeting the most obvious accounts.
Why WebOps is critical to digital marketing success
Your brand's marketing ops department isn't complete without WebOps.
How Belk elevated its customer experience with personalization
High-quality, personalized brand experiences are what customers expect in today's digital landscape.
3 ways to deliver better marketing experiences
When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
How to drive email innovation with programmatic coverage
With so many customer touchpoints, email marketers need automated solutions to meet their needs.
Bringing your ABM strategy to the world of CTV
CTV offers plenty of new ways to drive leads.
How marketers can build a data-driven technology stack
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
How to implement a buyer-first digital strategy across departments
Aligning ops teams is critical to implementing a buyer-first strategy.
Why website health is critical to demand generation success
Your brand's demand generation success relies on the strength of your site's technical foundation.
3 challenges of building customer trust in a privacy-focused world
Building customer trust is vital to the success of any brand. Here's how marketers can increase trust without sacrificing something just as important -- privacy.
How marketers can take steps toward greater personalization
Most brands know personalization is imperative, but many rush the process. Here's how marketers can scale these efforts methodically.
Guide to what you missed at the fall 2021 MarTech Conference
We've taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions.
Is A/B testing dead?
A/B testing is still valuable, but marketers should take advantage of its next evolution.
Buying group marketing: The next evolution of ABM
Account-based marketing must adopt buying group strategies to secure B2B buy-in.
Identity management in a world without third-party cookies
Successful identity management relies on engaging customer experiences.
How marketers can prioritize digital experiences
With accelerating digital transformations, marketers need solutions to improve customer experiences.
Learnings from MarTech Webinar Speaker on ABM
Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies.
3 social media trends impacting marketing in 2022
The social media landscape has changed drastically. Here's how marketers can prepare for the latest trends.
How to personalize your brand on LinkedIn
Brands can benefit from influencers on social platforms; they can help personalize their public faces.
Data management platform (DMP)
How to scale personalization efforts with data-driven marketing
Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.
3 ways marketers can prepare for a cookieless future
How marketers can adapt their data strategies to third-party cookie deprecation.
How to enable greater personalization in a world of impersonal experiences
Marketing personalization can offer brands a competitive advantage by creating more engaging customer experiences.
Customer relationship management (CRM)
What is customer relationship management (CRM) and how does it support marketing?
A marketers' guide to CRM and its relationship-building capabilities.
How marketers can use behavioral data to improve customer experiences
Understanding customer behavior is vital to enhancing experiences.
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
Why data-driven decision-making is the foundation of successful CX
How marketers can improve their decision-making processes using automation.
3 ways to deliver more relevant customer experiences
How marketers can build a better customer experience strategy using a CDP.
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first.
How to improve customer relationships with personalized messaging
Customer relationships are strengthened through personalized communication.
Customer journey orchestration
How to leverage intent and engagement in the buying cycle
Applying intent data to buying cycles can help foster customer engagement.