Transformation
Why marketers should embrace product analytics
Product analytics can help marketers optimize digital customer experiences.
Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC to help marketers improve their campaigns.
Operations
What automation looks like in marketing operations today
Automation is taking on new forms in modern marketing operations.
Data
Why data compliance is more than consent management
Protecting customer data goes beyond basic content management.
Experience
How brands can create omnichannel customer experiences
Omnichannel marketing strategies go beyond multichannel engagement.
Data
3 ways marketing and sales teams can generate buyer interest
Generating buyer interest relies on the combined efforts of marketing and sales.
Transformation
How to move to a first-party data marketing strategy
It's time for marketers to consider moving away from third-party data strategies.
Experience
How to implement the best UX strategy in a changing digital environment
UX is more than design changes; it's a marketing strategy.
Experience
How to improve CX in your marketing organization
The best customer experience strategies go beyond data and technology.
Experience
Why some marketers are moving to hybrid and headless CMS systems
Improved technical capabilities are making hybrid and headless CMS systems popular among marketers.
Data
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign.
Transformation
What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with you at each touchpoint.
Experience
7 tips for building brand identity
Before diving into amplifying the personality of your brand, it's important to first decide "who" your brand is.
Data
How to choose the best marketing analytics tool for the web
Discernment is important when choosing a marketing analytics platform.
Experience
5 ways to improve on-site search
For starters, your whole marketing team should be on the same page when it comes to site search.
Experience
3 steps to win over B2B buyers
Business buyers have high demands, and sellers need to meet their expectations.
Data
Value data privacy to build customer trust
More consumers want personalized experiences, but that does not mean they sacrifice trust.
Data
How to improve marketing ROI with clean data
Without clean data, marketers will have a hard time generating quality leads.
Data
Here’s a data-driven strategy for better understanding use cases
What makes identifying use cases so difficult has much to do with generic and disjointed experiences.
Experience
Does ‘always-on’ marketing improve customer experiences?
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.