Digital video ad spend sees 16% increase this year
IAB report finds more money moving to digital video advertising even as measurement problems persist.
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Marketing artificial intelligence (AI)
AI-powered martech releases and news: July 11
Customers really don't want AI being used for customer service. A Gartner survey found 53% saying it might make them switch to a competitior.
61% of marketers still relying on third-party data
Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers.
EU says Meta ad model violates Digital Markets Act
Regulators want equivalent services for people who don't want to pay for an ad-free experience or consent to the company collecting personal data.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 27
The smallest companies are biggest AI adopters: 42% of companies with 10 or fewer employees are now using it, only 23% of those with 100+ are.
How to market in the age of outrage
At a time when everything and anything is potentially controversial, some brands are speaking up and some are shutting down. Both approaches are risky.
Google announces upcoming GA4 features
The company promises cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
EU charges Apple with violating anti-competitiveness law
The company is charged with restricting developers' ability to let consumers make purchases outside of the AppStore.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 20
Is AI an existential threat to humanity? Probably not. Will that stop people from spending billions to prevent it? Probably not.
Spotlight on the expert: Shama Hyder
Shama Hyder talks about being at the start of social media marketing, how to adapt to a world of "dark social," and the industry's data delusion.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 13
There's cashing in on a trend and then there's Oral-B adding AI to a toothbrush and calling it the "Genius X." Should have gone with Ex-Genius instead.
Marketing artificial intelligence (AI)
Apple doubles down on AI despite signs of an industry slowdown
The bloom is off the AI rose as companies dial back spending amid concerns over cost and implementation failures.
B2B marketers say improving data quality is top priority
Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 6
By one calculation companies spent $50 billion on NVIDIA chips used to train AI last year but only brought in $3 billion in revenue.
IAB Tech Lab releases Data Deletion Request Framework
The framework establishes a mechanism for data deletion requests that complies with privacy laws in the US, EU and Canada.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: May 30
The huge amount of media attention given to AI hasn't created much interest in the general public, according to a new study.
Rumors of an Alphabet-HubSpot deal just won’t go away
There's plenty of smoke, but as yet no fire to the rumors.
Time’s running out: Why major corporations haven’t completed GA4 migration
The UA 360 shutdown is weeks away. Here's why big companies still haven't wrapped up their transition and what you can learn from it.
Is Google a monopoly? The DOJ’s case in 11 slides
Here are the key points under contention in the most significant anti-trust case of this century,
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 16
An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn't provide protections for the public.
How would a TikTok ban impact influencer marketing?
A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms.
Martech cut of budget falls to lowest level in 10 years
Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 9
Last year 3000 new martech "tools" were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 2
Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself?
Brian McKenna: Spotlight on the expert
Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman's Hole in the Wall Gang Camp.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 25
Also, an educator learns the drawbacks of using artificial intelligence to frame someone.
10 things to do if your martech solution vendor gets bought
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it.
What marketers need to know about the TikTok ban
The biggest problem with the new law? It doesn't protect American's data and leaves marketers with 16 states' different privacy regulations.
Marketing artificial intelligence (AI)
Adobe adds AI tools to Photoshop powered by updated Firefly Image 3
New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes.
Marketing artificial intelligence (AI)
Legal risks loom for Firefly users after Adobe’s AI image tool training exposed
The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about lawsuits.
Marketing artificial intelligence (AI)
Adobe puts two AI tools into general release
AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 18
Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers.
The state of GA4, one year after the big migration
A look at what's better and what's worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road.
Customer relationship management (CRM)
Salesforce reportedly close to deal for Informatica
The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 11
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home.
Customer relationship management (CRM)
MarTech’s CRM experts to follow
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
Marketing artificial intelligence (AI)
Nicole Greene: Looking forward with AI
Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 4
AI is great for users, but it's as bad for its creators' bottom lines as it is for the environment.
Adtech’s climate challenge: Can marketing cool the planet?
The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 28
86% of startup founders say AI is helping their company's GTM strategy, according to a new HubSpot report.