How would a TikTok ban impact influencer marketing?
A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms.
Staff
Speaking Experience
Constantine von Hoffman's latest articles
Martech cut of budget falls to lowest level in 10 years
Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 9
Last year 3000 new martech "tools" were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 2
Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself?
Brian McKenna: Spotlight on the expert
Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman's Hole in the Wall Gang Camp.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 25
Also, an educator learns the drawbacks of using artificial intelligence to frame someone.
10 things to do if your martech solution vendor gets bought
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it.
What marketers need to know about the TikTok ban
The biggest problem with the new law? It doesn't protect American's data and leaves marketers with 16 states' different privacy regulations.
Marketing artificial intelligence (AI)
Adobe adds AI tools to Photoshop powered by updated Firefly Image 3
New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes.
Marketing artificial intelligence (AI)
Legal risks loom for Firefly users after Adobe’s AI image tool training exposed
The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about lawsuits.
Marketing artificial intelligence (AI)
Adobe puts two AI tools into general release
AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 18
Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers.
The state of GA4, one year after the big migration
A look at what's better and what's worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road.
Customer relationship management (CRM)
Salesforce reportedly close to deal for Informatica
The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 11
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home.
Customer relationship management (CRM)
MarTech’s CRM experts to follow
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
Marketing artificial intelligence (AI)
Nicole Greene: Looking forward with AI
Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 4
AI is great for users, but it's as bad for its creators' bottom lines as it is for the environment.
Adtech’s climate challenge: Can marketing cool the planet?
The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 28
86% of startup founders say AI is helping their company's GTM strategy, according to a new HubSpot report.
Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey
Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased.
MarTech Salary and Career Survey: More promotions and more layoffs
Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 21
We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers.
Katie Robbert: Spotlight on the expert
The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she's faced being a woman in technology.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 14
Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone.
Marketing artificial intelligence (AI)
Gaurav Kachhawa: Looking forward with AI
The CPO of Gupshup discusses what happens when business optimism runs into AI realities, and how AI is going to change everything very soon.
Diversity and inclusion in marketing
Number of women in marketing up, but salary and seniority remain problems
Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 7
Amazon's not-yet-released shopping assistant chatbot isn't a disaster, but is mostly useless, according to the Washington Post.
Marketing artificial intelligence (AI)
Yomi Tejumola: Looking forward with AI
Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here's what it can take to do that.
Meta suffers major outage at Facebook, Instagram, WhatsApp and Threads
What the company is calling a "glitch" kept more than 500,000 users across the world from accessing the tech giant's platforms.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Feb. 29
Five popular AI models get failing grades when tested on their ability to answer basic questions about elections and voting.
Customer relationship management (CRM)
Salesforce predicts lower growth as CEO focuses on AI’s problems
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce's success and a lot about the problems with AI.
Scott Gillum: Spotlight on the expert
When he was a kid, Scott Gillum dreamt of running a business. He made his dream come true with a company focused on work/life balance.
Only 6% of global marketers apply customer insights to product and brand
Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels.
Marketing artificial intelligence (AI)
AI-powered martech releases: Feb 22
This week Google and OpenAI moved closer to providing us all with truly hallucinatory AI hallucinations.
Salesforce rolls out new edition of Marketing Cloud for small businesses
Called Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on.
American Black consumers: More diverse, demanding and reachable than ever
The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Feb. 15
Are all marketers chomping at the bit to use AI or are about 30% saying they'll never use it? Two surveys offer seemingly contradictory findings.
Marketing artificial intelligence (AI)
How to do an AI implementation for your marketing team
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Feb. 8
36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well.