How one tech company is doing marketing without cookies
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they're now doing marketing.
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Marketing artificial intelligence (AI)
Paul Roetzer: Looking forward with AI
Here's what individual marketers need to be doing to increase their value in the age of AI. Also, a few things to keep us all up at night.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Jan. 25
Even though AI is really bad facial recognition, it is still being used for this by many organizations, damaging the lives of people and company's brands.
Marketing artificial intelligence (AI)
How to fight bias in your AI models
How do you correct your data when the problem is including demographics that have long been excluded from standard consumer opportunities?
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Jan. 18
It's not your imagination: 89% of engineers working on LLMs/genAI say their models have issues with hallucinations.
Marketing artificial intelligence (AI)
Can tech companies protect elections from AI-powered manipulation?
The widespread availability of AI-powered tools that can mass-produce disinformation poses a serious threat to democracy around the world.
Marketing artificial intelligence (AI)
Google unveils new set of AI-powered tools for retailers
The solutions aim to make it easier to train and deploy chatbots, improve product image generation and provide consumers with better search.
Project and workflow management
Microsoft unveils new workflow and analysis tools for Customer Insights
The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Jan. 11
In addition to martech releases, here are some of the weirdest AI-powered products from this week's Consumer Electronics Show.
How AI-powered features are revolutionizing marketing automation platforms
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
Marketing artificial intelligence (AI)
Chris Penn: Looking forward with AI
The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon.
MarTech’s ecommerce experts to follow
Ecommerce is essential and constantly evolving. Here's our list of the must-follow experts who will keep you on top of the latest and best.
2023 in review: Our top 10 articles on marketing automation
We're looking back on what we learned this year. Here are the top 10 posts about marketing automation by our experts.
Customer relationship management (CRM)
2023 in review: Our top 10 articles on CRM
As the year comes to a close we're looking back on what's been learned. Here are 10 of the most popular posts about CRM by our experts.
2023 in review: Our 10 top articles on CDP
As the year comes to a close we're looking back on what's been learned. Here are 10 of the most popular posts about CDP by our experts.
2023 in review: Our 10 top articles on email
As the year comes to a close we're looking back on all that's been learned. Here are 10 of the most popular posts about email marketing by our experts.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Dec. 21
Haven't done anything about your holiday cards yet? Artificial intelligence comes to the rescue. If you trust it.
10 top marketing podcasts for 2024
Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond.
Marketing artificial intelligence (AI)
New AI-powered martech releases: Dec. 14
Along with this week's releases, upgrades and features is an opportunity to use gen AI to "knit" a sweater and help feed people.
Spotlight on the expert: Greg Krehbiel
Greg Krehbiel's path to becoming a CDP savant began with a degree in geology that turned into a career in publishing.
Marketing artificial intelligence (AI)
This week in AI-powered martech releases: Dec. 7
Will 2024 be the year we start to see the drawbacks of AI? For marketers that could mean a lot of very convincing forged content.
Marketing artificial intelligence (AI)
The latest in AI-powered marketing technology releases
A UK government report on jobs most at risk from AI included lawyers, psychologists and clergy in the top 15.
Marketing artificial intelligence (AI)
AI is adding to marketers’ responsibilities while diminishing their influence
Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don't see this as a value add.
Marketing artificial intelligence (AI)
Expanded integration lets Salesforce sell through AWS
The collaboration is expected to also aid AI development and use, as well as more streamlined data management.
How HubSpot found the right sports sponsorship partner
The NWSL's Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot.
Marketing artificial intelligence (AI)
OpenAI: The return of the king
Sam Altman is back, most of the board of directors has been replaced, and we're all left wondering how much does an interim CEO get paid?
Salesforce tries to grab AI talent from the OpenAI maelstrom
CEO Mark Benioff hopes he can lure dissatisfied AI experts to come work on Salesforce's Einstein 1 Platform.
EU raises antitrust concerns about Adobe’s purchase of Figma
Together Figma and Adobe currently control 72% of the market for collaborative design and prototyping software.
How to talk to consumers about climate change
70% of consumers agree that sustainability is more important to them now than it was two years ago, but there are significant differences in that group.
Digital experience platform (DXP)
Acquia sees web accessibility as a good thing and a brand differentiator
26% of adults in the United States have some type of disability. Their annual disposable income is nearly $500 billion.
Marketing artificial intelligence (AI)
The latest AI-powered marketing tech releases
ChatGPT isn't always enough: After losing the search engine wars to Google's wallet, Microsoft rebrands Bing Chat to CoPilot.
Digital experience platform (DXP)
Acquia acquires tech platform to expand DXP capabilities
The new technology will let users automate content accessibility issues, brand compliance and user privacy compliance.
Marketing artificial intelligence (AI)
A new ChatGPT and more in this week’s AI-powered martech releases
GPT-4 will have access to more up-to-date info, let users create book-length prompts and be better at understanding instructions.
How reducing your carbon footprint can save you money and increase ad impact
Crimtan's CTO explains what you can do to improve your marketing's efficiency while also aiding in the fight against climate change.
HubSpot buying B2B data source ClearBit
HubSpot users will soon have direct access to ClearBit's third-party data on millions of businesses. Updated with further commentary.
EU authorities ban Meta from using personal data for advertising
The ban will begin in two weeks and appears to cripple Big Tech's ability to sell first-person data used by marketers.
Marketing artificial intelligence (AI)
This week’s roundup of AI-powered martech releases
61% of C-suite executives and IT professionals are concerned about their employees’ knowledge of how to use AI.
Ruben Ugarte: Spotlight on the expert
Ruben Ugarte is a lifelong learner, always eager to explore new topics and share his knowledge with others.
3 ways GA4 is way better than UA
Universal Analytics is dead! Here are three reasons marketers should be saying, "Long live Google Analytics 4!"
HubSpot and TikTok announce lead gen CRM integration
The integration hopes to streamline lead generation via real-time synchronization between TikTok and HubSpot's Smart CRM.