Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 22
A new startup is using AI to help computers generate smells in order to improve healthcare and make safer, aromas for consumer goods.
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Constantine von Hoffman's latest articles
How to choose a data enrichment solution
Do you have all the data you need? If you don't, here are the issues to look at when picking a data enrichment provider.
Marketing artificial intelligence (AI)
For consumers, AI is the new IoT
There are AI-powered toothbrushes, coffee makers, mattresses, baby monitors and snow blowers. What there isn't: People who want to buy them.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 15
Tech companies are spending a lot on ads touting AI, despite more research showing it turns off consumers.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 8
Consumers are really, really not impressed with AI, consistently preferring products that don't mention AI over those that do.
What the Google antitrust ruling could mean for advertisers
Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google's dominant market position.
Why Google lost: The DoJ’s case in 11 slides
Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation.
Amazon digital ad revenue up 20% in 2nd quarter
The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 1
Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea.
Meta ad revenue up 22% in second quarter
The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings.
Second quarter saw slowing ad spend on most platforms
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions.
Marketing artificial intelligence (AI)
67% of marketers say lack of training is primary barrier to AI adoption
99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow --- 7 percentage points more than in 2023.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: July 25
The IOC's AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: July 18
80% of consumers expect a future where marketers stop advertising to humans and instead target the AI assistants that will do all the shopping.
SCOTUS ruling makes it easier to challenge federal ad regulations
Ending a policy requiring judges to defer to regulators' interpretations makes more lawsuits a certainty and deciding those cases more difficult.
Digital video ad spend sees 16% increase this year
IAB report finds more money moving to digital video advertising even as measurement problems persist.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: July 11
Customers really don't want AI being used for customer service. A Gartner survey found 53% saying it might make them switch to a competitior.
61% of marketers still relying on third-party data
Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers.
EU says Meta ad model violates Digital Markets Act
Regulators want equivalent services for people who don't want to pay for an ad-free experience or consent to the company collecting personal data.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 27
The smallest companies are biggest AI adopters: 42% of companies with 10 or fewer employees are now using it, only 23% of those with 100+ are.
How to market in the age of outrage
At a time when everything and anything is potentially controversial, some brands are speaking up and some are shutting down. Both approaches are risky.
Google announces upcoming GA4 features
The company promises cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
EU charges Apple with violating anti-competitiveness law
The company is charged with restricting developers' ability to let consumers make purchases outside of the AppStore.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 20
Is AI an existential threat to humanity? Probably not. Will that stop people from spending billions to prevent it? Probably not.
Spotlight on the expert: Shama Hyder
Shama Hyder talks about being at the start of social media marketing, how to adapt to a world of "dark social," and the industry's data delusion.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 13
There's cashing in on a trend and then there's Oral-B adding AI to a toothbrush and calling it the "Genius X." Should have gone with Ex-Genius instead.
Marketing artificial intelligence (AI)
Apple doubles down on AI despite signs of an industry slowdown
The bloom is off the AI rose as companies dial back spending amid concerns over cost and implementation failures.
B2B marketers say improving data quality is top priority
Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 6
By one calculation companies spent $50 billion on NVIDIA chips used to train AI last year but only brought in $3 billion in revenue.
IAB Tech Lab releases Data Deletion Request Framework
The framework establishes a mechanism for data deletion requests that complies with privacy laws in the US, EU and Canada.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: May 30
The huge amount of media attention given to AI hasn't created much interest in the general public, according to a new study.
Rumors of an Alphabet-HubSpot deal just won’t go away
There's plenty of smoke, but as yet no fire to the rumors.
Time’s running out: Why major corporations haven’t completed GA4 migration
The UA 360 shutdown is weeks away. Here's why big companies still haven't wrapped up their transition and what you can learn from it.
Is Google a monopoly? The DOJ’s case in 11 slides
Here are the key points under contention in the most significant anti-trust case of this century,
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 16
An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn't provide protections for the public.
How would a TikTok ban impact influencer marketing?
A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms.
Martech cut of budget falls to lowest level in 10 years
Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 9
Last year 3000 new martech "tools" were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 2
Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself?
Brian McKenna: Spotlight on the expert
Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman's Hole in the Wall Gang Camp.