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Amy Gesenhues's latest articles
Twitter ad revenue up 21% in Q2, ad engagement growth continues to slow
During the second quarter of 2018, Twitter's ad engagement growth rate was nearly 4X what it was last quarter.
Facebook’s search ad test is extending to more accounts
Facebook has been testing the option to place ads in News Feed and Marketplace search results since December.
Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads
Advertisers say demand is leading to more ads to the Instagram News Feed -- particularly for users who have a history of engaging with ads.
Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone
Advertisers will be able to promote Pins from their business accounts right from their mobile devices.
Facebook reported strong ad revenue growth in Q2, Instagram ads continue to drive impression growth
Ad revenue increased by 28% year-over-year with the strongest growth from North America and Asia-Pacific regions.
Snap continues to march forward with solid gains during the second quarter of 2019
The company reported $388 million in revenue for the quarter, and an increase of 13 million daily active users.
LinkedIn rolls out new feature to help SMBs promote their service offerings
SMB owners can now highlight the services they offer directly on their profile pages.
Heads up, advertisers: Facebook is shrinking mobile News Feed ad space
Starting August 19, Facebook is rolling out changes to mobile news feed post and ad layouts, taking them from a 2:3 aspect ratio to 4:5.
Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends.
Prime Day sales topped Amazon’s Black Friday, Cyber Monday — combined
The company reported more than 175 million items were purchased by Prime members during the two-day event.
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem.
Report: Amazon Prime Day isn’t just for Prime members any more
Adobe's data shows both large retailers and smaller, niche ecommerce sites saw a significant lift in online sales during the first 24 hours of Prime Day.
YouTube offers creators more revenue opportunities
The video platform announced new levels for Channel Memberships, Super Stickers and more merchandising partners.
Twitter ArtHouse launches to give brands more access to creators, influencers
The ArtHouse team will include content strategists, digital producers and influencer marketing specialists.
Facebook shows users more details about data used to target ads
Users will now be able to see the interests and categories used to target them and where the information came from.
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job postings.
Pinterest unveils new video capabilities for brands
Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of uploading video content, a new tab within business profiles dedicated to videos and new “lifetime view” video analytics (to see how a video performs over time). Business will also be able […]
Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products
The company said it made changes to its algorithm last month to reduce the amount of misleading health information on the platform.
Facebook brings back reach estimates for Custom Audiences
Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes of Facebook users via the tool. “People’s privacy is incredibly […]
LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts
The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche conversations.
Hootsuite integrates Yext Reviews into its dashboard
Businesses using both platforms will be able to manage online customer reviews and monitor their Yext analytics alongside their social media efforts.
Instagram to start showing ads in Explore tab
The company said it will be introducing ads in Explore "slowly and thoughtfully" in the coming months.
TINT introduces solution to quickly build UGC-driven web experiences
The new Experience Builder is a no-coding-required platform for developing web pages centered on user generated content.
Shopify introduces Apple Business Chat integration for its mobile messaging app
Merchants will be able to manage their Apple Business Chat communications via the Shopify Ping app.
LinkedIn Pages get new CTA buttons, mobile editing capabilities, more
The new call-to-action buttons include five options: Contact Us, Learn More, Register, Sign Up and Visit Website.
Welcome to the next era of social media marketing
The first installment in Marketing Land’s series looking at how paid social marketing is evolving as user growth slows and social commerce explodes.
Facebook’s digital wallet Calibra: What it could mean for marketers
The company plans to launch a digital wallet in 2020, setting the stage for global ecommerce opportunities.
Facebook to remove ‘Company Overview’ and ‘Biography’ fields from Pages
The company recommends Page owners add the information to their Page descriptions.
Pinterest broadens ecommerce capabilities with ‘Complete the Look’ tool
The visual search feature will recommend fashion and home decor products based on the context of an image.
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video ad results.
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange.
Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Daily social media usage increased by just 1% year-over-year, according to the annual report.
Facebook launches new market research app after pulling similar app in January
The company said its new "Study from Facebook" app will collect data to help it build better products.
Women make up majority of influencer community, still earn less than male influencers
Seventy-seven percent of influencers are women, but they’re earning $108 les per post than male influencers, according to a recent study.
Facebook Video Creation Kit gets new editing, resizing options and ‘Save’ feature
Facebook is rolling out a tool that automatically turns one video into multiple videos with different aspect ratios to optimize ad placement.
Instagram advertisers can now convert organic influencer posts into ads
The company confirmed in March it was testing the new ad format with a select group of brands.
Instagram recruits Facebook VP Justin Osofsky as next COO
Justin Osofsky previously served as Facebook's VP of global operations, overseeing much of the company's safety and security efforts.
The North Face gets a thumbs down from SEO community after manipulating Google image search results
The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image search results.
Twitter buys Fabula AI, machine learning start-up that can detect network manipulation
Twitter CTO Parag Agrawal said Fabula’s deep learning expertise will address many problems, but the initial focus will be on improving public conversation.