How estimated reading times increase content engagement
Letting your readers know how much time it takes to read your content helps improve user experience.
Contributor
Akshat Biyani's latest articles
What is video advertising and why should marketers care?
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
Why we care about data-driven marketing
Data is foundational for today's marketing. Here's why, along with best practices for extracting the most value from it.
What is audience development and why savvy marketers care
Explore our marketers' guide to audience development, a process imperative for brand success.
Why we care about marketing agencies
Marketing agencies are an essential part of the digital marketing ecosystem. Agencies provide strategic marketing guidance and expertise.
Why we care about advertising: A marketer’s guide
Here's our guide to adtech, digital advertising and keys to success in a transformed digital landscape.
Why we care about AR and VR: A guide for marketers
Augmented and virtual reality (AR and VR) technologies have the potential to revolutionize marketers' engagement efforts.
8 companies that use social media marketing effectively
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.
What is social media marketing and why marketers should care: A guide for brands
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.
Why we care about RevOps: A marketer’s guide
RevOps seeks to maximize your brand's revenue potential by aligning departments and processes. Here's why organizations should consider implementing it.
Why we care about adtech: The complete guide
A guide to adtech and how this technology is changing the marketing landscape.