Here’s a data-driven strategy for better understanding use cases
What makes identifying use cases so difficult has much to do with generic and disjointed experiences.
MarTech Conference
The MarTech® Conference: Where marketing and technology meet
Customer expectations are rising. Marketing technology — martech – is the key to meeting and exceeding those demands.
Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.
But it doesn’t stop there. New technologies like AI are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.
The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.
The MarTech Conference is where marketing and technology meet.
Join us online — for FREE — at the MarTech Conference to explore essential changes, challenges and opportunities in buyer behavior — and discover the marketing technologies that can help you achieve your organizational goals.
The MarTech Conference takes place online four times each year, with two free online events in the spring and two more in the fall.
Discover how attending MarTech can help you become a master of marketing in the digital age.
U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
How Cinemark personalized the digital customer experience
Cinema chain finds that when critical points in the customer’s journey are personalized, it improves the customer’s speed in converting while also adding value to the experience.
Does ‘always-on’ marketing improve customer experiences?
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.
How BIMI will boost brand recognition, email engagement
Validity Email Strategist Danielle Gallant discusses the importance of BIMI in brand recognition and email engagement.
How testing can give your email marketing a conversions boost
Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.”
Stackies 2021: How the winning companies think about their marketing stacks
For example, Juniper Networks' strategy is based on what it calls the 'three Ds' : "Deconstruct, Decompose and Design.”
Why marketing ops professionals are on the front lines of marketing
Marketing ops is critical to the most important things marketing organizations do today.
From Big Data to Big Ops: Brinker speaks on big shift in MarTech keynote
How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters.
2021 Stackie Awards announced at MarTech: See the winners
Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are.
MarTech keynote: Data is not always perfect
Individual market targeting or audience modeling? To CDP or not to CDP? Different marketing perspectives on the data challenge.
MarTech takes place on September 14-15, 2021 with a focus on Data. Submit Your Session Ideas Now.
We’re accepting MarTech session pitches now through July 31st.
Summer of Stacks: Opening the 2021 MarTech Stackie Awards
To participate, create a 16:9 slide that illustrates the way you conceptualize your marketing stack — the different tools you use, but more importantly, how you think about the way they fit together.