MarTech » Data » Media business platform Maven adopts Verizon’s identity solution

Media business platform Maven adopts Verizon’s identity solution

Will seed Connect ID across a portfolio which includes Sports Illustrated and The Street.

Kim Davis on July 8, 2021 at 3:26 pm | Reading time: 1 minute

As the curious mixture of competition and collaboration between identity solutions persists, major media business company Maven has opted for Verizon Media’s ConnectID to maximize performance of first-party data.

Maven provides technology and business services to over 140 media brands including Sports Illustrated, History and TheStreet. It will be leveraging ConnectID across its full portfolio. Verizon’s solution reaches 148 million deterministic users through first-party data as well as 400 million unique devices.

Why we care. Speaking to an audience of industry peers on Wednesday, The Trade Desk’s Jeff Green said he did not expect or want Unified ID 2.0 (developed by The Trade Desk) to be the single, universal identity solution for the open internet.

He’s getting his wish, as major media businesses and publishing networks make their choices among the rich selection out there.

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About the author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.