Salesforce Einstein: A deeper dive into data, personalization and Copilots
A closer look at Salesforce's new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce's architecture.
A closer look at Salesforce's new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce's architecture.
Fuel for your marketing strategy.
A closer look at Salesforce's new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce's architecture.
On the hunt for something new? Check out who's hiring in martech this week.
Ryan Phelan runs down a list of 10 email crimes that will result in punishment. Learn how to stay free.
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it's all about revenue.
Marketing artificial intelligence (AI)
Agencies lead the AI-powered charge for clients with WPP's Claude integration. Plus, AI improvements to customer conversations, site building and more.
New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations.
To get the most out of your data, you need to integrate the various platforms in your stack. That's not often easy to do.
Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise.
Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.
Marketing artificial intelligence (AI)
Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom.
Salesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections.
AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences.
Marketing artificial intelligence (AI)
The chances of generative AI disrupting the search space and the chances of it developing human-like intelligence.
A step-by-step guide to improving the quality of your marketing data and keeping it there.
How to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships.
New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers.
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working?
Actionable tips for reaching niche audiences through demographic, behavioral, contextual and inventory data.
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.
With the Paris Olympics going gender-equal and the WNBA smashing audience records, women's sports marketing is ready for its spotlight.
Is it time for a new approach to B2B marketing? We struck up a conversation with a pair of marketing veterans to get their thoughts.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologies.
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results.
Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach.
Discover the focus, use cases and weaknesses of 10 different types of customer data platforms.
Clearing up any confusion around the term Position-less Marketer.
AI adoption doesn't have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations.
Here are the key points under contention in the most significant anti-trust case of this century,
Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success.
Yahoo unveiled a new Sender Hub Dashboard, giving email senders more visibility into their email activity.
The first quarter of 2024 saw $1.8 billion invested in martech companies, down from $13.2 billion for the same period last year.
UPDATED with comments on testing from Quantcast's CMO.
Marketing artificial intelligence (AI)
An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn't provide protections for the public.
Gain clarity on what customer experience truly means and how it impacts your marketing and business results.
Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video.
Marketing automations can help you streamline processes, increase productivity and, yes, capture more leads.
Uncover the evolving role of martech consultants in guiding enterprises through martech strategy, product selection and stack implementation.
Data lakes meet data warehouses in the "lakehouse" architecture Amperity is seeking to leverage for its new CDP offering.
Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers.