Arnie Kuenn

Arnie Kuenn is the CEO of Vertical Measures, a content marketing agency with an SEO foundation, focused on helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker and author of Content Marketing Works. In 2014, Arnie was honored as the Interactive Person of the Year in Arizona.

Customer & Digital Experience

The 8 Most Common Content Optimization Mistakes We Saw In 2014

As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers understand the necessity for compelling content. However, many often forget about the impact SEO can have on content marketing success. In addition to publishing high-quality, helpful content, your content and website must be well optimized in order to be found […]

Customer & Digital Experience

Stop Wasting Time & Money On Your Content Marketing

There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty marketing budget and infinite resources, all of us would execute content marketing the “right” way. Unfortunately, that often isn’t the case. Luckily, it doesn’t have to be. Truthfully, there are many unglamorous (and usually not […]

Customer & Digital Experience

How Long Should Your Content Be? What Works On Blogs, Facebook & More

Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It depends.” And though ideal content length really does hinge on a variety of factors including industry […]

Customer & Digital Experience

LinkedIn Releases Content Shock And Awe

With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to as content shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. […]

Customer & Digital Experience

Pros & Cons Of Date Stamping Your Content

As content marketing continually increases in popularity, more and more content is being published each and every day. In fact, more than two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the newness and relevancy of a blog post or article. […]

Customer & Digital Experience

It’s 2014 — Is Your Content Mobile Ready?

Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact, global tablet and smartphone traffic grew to 20 percent of all internet traffic in December 2013. Considering this 1-in-5 milestone, you cannot afford to ignore mobile users in 2014. It is […]

Customer & Digital Experience

Using Google Analytics To Measure Content Marketing

When it comes to developing content marketing strategies, the plans created and tactics used are only as good as the results produced. You can design beautiful infographics, create useful guides and publish blog post after blog post — but if your content strategy doesn’t achieve the identified goal, what is that content worth? Not much. […]

Customer & Digital Experience

How To Generate B2B Leads With Content Marketing

In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought, research and deliberation prior to a buying decision. As a result, generating quality leads is a key function of B2B marketing teams across industries. Though there are a number of strategies businesses can employ to garner […]