Marketers today don't suffer from a lack of data -- instead, they're overwhelmed. Columnist Chuck Sharp advises how to tame the information beast.
Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.Chuck Sharp | Oct 30, 2014 at 9:12 am ET
I’ve heard and used the colloquialism “TMI” (short for “Too Much Information”) in social situations plenty of times — like when my sister wants me to watch a YouTube video of an operation she’s about to have on her finger. But I had never heard “TMI” used in a business setting until last week, when […]Chuck Sharp | Aug 7, 2014 at 11:15 am ET
One afternoon, I was sitting in the CEO’s office at a global agency when an urgent knock came from the door. The global account director was leading an emergency meeting with the agency’s biggest client, and he was in a bind. The agency needed to retrofit a performance measurement plan for a $12 million marketing […]Chuck Sharp | Jul 10, 2014 at 10:05 am ET