The ultimate consent strategy to maximize customer opt-ins
Your opted-in database isn’t just a list—it’s the foundation for understanding your customers and driving revenue.
Edna Chavira on June 4, 2025 at 6:59 pm | Reading time: 1 minute
Growing your opted-in database is everything. These data assets are not only the bedrock shaping the performance and direction of your marketing strategy, they’re the foundation that will future-proof your growth strategy as privacy reshapes marketing. Your ability to orchestrate consent across your martech stack will ultimately determine how fast your audience (and business) grows.
In this webinar, Arshdeep Sood — Principal Strategic Solutions Engineer and AdExchanger + AdMonsters 2023 Top Women in Media & Ad Tech honoree — will share practical strategies for scaling opt-ins in today’s environment. We’ll cover:
- Activating customer-360 profiles: Confidently operationalize auditable consent data to deliver tailored experiences across channels.
- Omni-channel consent capture: Streamline UX with just-in-time consent prompts across every touchpoint.
- First-party data identifiers: Earn richer customer identifiers to build unified, high-fidelity profiles.
Don’t let consent become your growth bottleneck. Sign up here and get ahead of the privacy curve.
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About the author
Staff
Edna Chavira is the Senior Director of Marketing Services at Third Door Media. She has over 20 years of experience helping B2B companies generate leads and acquire customers.