‘Share of search’ is the marketing metric you need to be tracking
Share of search tells you a whole lot about your brand with very little effort. Let's talk about it with Liam Moroney.
Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you.
As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data.
Perhaps best of all, share of search is also a really good proxy for understanding your market share.
Liam Moroney is the CEO of Storybook Marketing and a MarTech contributor, and he’s become LinkedIn famous for his takes on the importance of brand marketing and brand recall in B2B marketing.
In this conversation, Liam discusses how marketers can take advantage of share of search, what they’ll learn from its data and potential pitfalls to be aware of.
More episodes:
- What can marketers learn from the Savannah Bananas?
- Voice agents will change how you think about your brand and your website
- What do C-level execs think of their GTM strategies?
- How influencer marketing became an essential marketing channel
- Want to really understand marketing ops? Talk to this guy
- Why it’s harder to build an audience than ever before
- AI agents will infiltrate your martech stack
- Is the way we build and measure brands changing?
Related stories
New on MarTech
About the author
