Salesforce unveils major Slack integration

Salesforce today announced a major update that integrates Slack more deeply into its platform. The idea is to let teams work in a unified environment—whether they prefer using Salesforce or Slack—without losing visibility into the full customer picture.

Slack will now be the conversational front end for Salesforce. That happens through Salesforce Channels, specialized Slack channels tied to Salesforce records like accounts, opportunities or custom objects. These links are maintained through a shared metadata layer that syncs everything.

Users can jump into these channels from either platform, so they’re not limited by where they work. The channels are also set up to capture structured CRM data and unstructured content like chat threads, creating a centralized knowledge base. Adding that knowledge to Agentforce lets AI agents act with more context and relevance.

Salesforce says this is the new way to keep teams aligned. Everything from customer data to agent collaboration happens in one place, so teams don’t have to dig through disconnected systems. 

Dig deeper: Is your CRM lying to you? The hidden costs of dirty B2B data

One example in action: a marketing team can use a dedicated Campaign channel to coordinate everything around a launch—from planning and creative reviews to legal approvals, all in one space, helping them move faster and stay on track.