MarTech » Digital transformation » Reddit’s native ads are now available in the Android app

Reddit’s native ads are now available in the Android app

Promoted Posts are now available on Reddit's Android and iOS apps.

Susan Wenograd on April 25, 2018 at 5:22 pm | Reading time: 1 minute

Chat with MarTechBot

Reddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of the native ads to the iOS app last month.

The Android Promoted Post user experience mirrors the existing one for iOS. It features upvotes and downvotes and has comments enabled. Advertisers can also target by subreddits and interests, location, time of day and device type.

There are also exclusion options for locations and subreddits. Images have also become available as an ad creative type, with video ads being tested by select managed advertisers.

This latest move helps Reddit monetize traffic from its over 300 million users. The company says it has seen more than a 300 percent increase in click-through rates since launching Promoted Posts on iOS.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

Add MarTech to your Google News feed.

Related stories

New on MarTech

3 considerations before leaving your martech vendor

How to adapt your marketing for the new era of data analytics

Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

7 steps to creating an audience-based B2B marketing plan

Email tactics and CTAs for lead generation: Best of the MarTechBot

About the author

Contributor

Susan Wenograd

Susan Wenograd is VP of marketing strategy at Aimclear, a holistic digital marketing agency. She has spent 14 years in the industry, with the last 10 primarily focused on paid media and all it entails. She's also had extensive experience in email marketing and content creation in leadership roles for both agency and in-house, managing multiple millions of dollars in the span of her career. She speaks internationally on marketing strategy, and blogs frequently for industry publications.