Live Blog: Mondelez Talks Digital Marketing Disruption At CES
Kraft, Cadbury and Oreo are just some of the many well-known food brands of Mondelez International. How has the company adapted to the significant disruption in traditional marketing channels with the rise of digital? Two top execs are to share insights today at a panel at CES. Speaking at the session will be: B. Bonin […]
Danny Sullivan on January 7, 2015 at 2:16 pm | Reading time: 1 minute
Kraft, Cadbury and Oreo are just some of the many well-known food brands of Mondelez International. How has the company adapted to the significant disruption in traditional marketing channels with the rise of digital? Two top execs are to share insights today at a panel at CES.
Speaking at the session will be:
- B. Bonin Bough , Vice President of Global Media and Consumer Engagement , Mondelez International
- Dana Anderson, Senior Vice President and Chief Marketing Officer, Mondelez International
It gets started at 11:30am PT. Our live blog is below:
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Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.