MarTech’s experts to follow: The lists so far

This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. Keep an eye out, as we will be adding to it.

• ABM To target and engage high-value accounts with personalized experiences you need to follow these ABM experts.
• AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology.
• B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. 
• CDP Customer data platforms are critical and constantly changing, these people will make sure you’re always in the know.
• Content marketing Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow.
• Customer experience These CX experts have the 411 to get the most ROI from all the best practices and latest developments.
• Digital transformation Customers’ online needs and behaviors are changing and here’s who to follow to keep up.
• Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments.
• Events Marketing Whether it’s digital or F2F, these folks know how to make your events happen.
• Google Analytics 4 Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and these folks know it the best.
• Marketing operations These are the MOps maestros, modelers and makers who make sure that the trains run on time, that data is actionable and that you have the programs you need.
• Metaverse Here are the top VR and metaverse marketing experts you should follow as they create the future.