MarTech Today: Weather Company’s new Watsonized ad platform, sharing your marketing stack & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM’s Weather Company employs Watson to boost its updated ad targeting platform Oct 21, 2016 by Barry Levine Watson interprets the company’s massive first-party data from its app users, plus powers intelligent […]
Barry Levine on October 24, 2016 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- IBM’s Weather Company employs Watson to boost its updated ad targeting platform
Oct 21, 2016 by Barry Levine
Watson interprets the company’s massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns. - Share your marketing stack with the MarTech Today community
Oct 21, 2016 by MarTech Today
Learn how to submit a graphical representation of your organization’s marketing stack to be featured in this regular series at MarTech Today.
From Marketing Land:
- Microsoft beats estimates with $22.3 billion in quarterly revenue
Oct 20, 2016 by Greg Sterling
Cloud services were strong, but the company’s consumer devices revenue was generally flat or down, except for Surface computers.
From Around The Web:
- Influential Cybersecurity Blogger Gets Digitally Attacked, www.blogherald.com
- How to create a 301 redirect in WordPress, yoast.com
- When to Use Tabbed Navigation and How to Optimize It, conversionxl.com
- Do Sub-Domains Lead To .com Domain Visits?, dotweekly.com
- Remember .Tel? It might be about to change., domainnamewire.com
- Verisign signs .com contract extension, amends cooperative agreement, domainnamewire.com
- The IAB’s Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity, adexchanger.com
- Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness, www.infer.com
- Top 5 Website Performance Testing Tools, www.searchenginepeople.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.