MarTech Today: Scott Brinker’s ‘Four Forces,’ Findera’s search engine for business pros & 50 million hacked Facebook accounts
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: For Scott Brinker, marketing is designed to balance the ‘4 Forces’ Sep 28, 2018 by Barry Levine In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation […]
Barry Levine on October 1, 2018 at 9:00 am | Reading time: 1 minute
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- For Scott Brinker, marketing is designed to balance the ‘4 Forces’
Sep 28, 2018 by Barry Levine
In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization. - The MarTech Minute: Data loss prevention from Adobe’s Data Explorer, Pivotal iQ’s new acquisition, more
Sep 28, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed. - Findera search engine helps recruiters find talent, sales find leads
Sep 28, 2018 by Barry Levine
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.
From Marketing Land:
- 50 million Facebook user accounts hacked
Sep 28, 2018 by Amy Gesenhues
After discovering the security breach on September 25, Facebook says it doesn’t know if any information was accessed.
From Around The Web:
- 3 Ways to Use AR in Your Marketing, Movable Ink Blog
- Is Neural Machine Translation Ready for Marketing Content?, CMS Wire
- As facial-recognition technology grows, so does wariness about privacy, Seattle Times
- How technology has changed marketing, The Nation
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.