MarTech Today: Sailthru’s Personalization Index, AI for link-building & programmatic TV is the future
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Sailthru issues a Personalization Index for online retailers Sep 22, 2017 by Barry Levine Among the hundred retailers, only two scored just over 70, out of a possible 100. 6 ways the […]
Barry Levine on September 25, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Sailthru issues a Personalization Index for online retailers
Sep 22, 2017 by Barry Levine
Among the hundred retailers, only two scored just over 70, out of a possible 100. - 6 ways the Era of Bots could dramatically change how products are marketed and sold
Sep 22, 2017 by Barry Levine
The CEO of a bot-building platform envisions the real impact of bot-based commerce. - How to use AI for link building and improve your search rankings
Sep 22, 2017 by Kevin Rowe
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.
From Marketing Land:
- Programmatic TV is the future: Here’s how to capitalize on the opportunity
Sep 22, 2017 by Grace Kaye
As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising.
From Around The Web:
- Chartboost Partners with Aarki, Index Exchange, Rubicon Project, Chartboost
- Accelo announces HubSpot Connect Partnership, Accelo
- 5 Best Practices for Deploying a Sales Engagement Solution, Marketo
- Customer Data Platforms Near Trough of Disillusionment (And That’s Great News), CMS Wire
- Technographics Moves Your Selling and Marketing Strategies Beyond Just the Who, MarTech Advisor
- What advertisers need to know about Safari’s new anti-tracking feature, Econsultancy
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.